Collaborative online platform for retailers and consumer products companies applies efficiency and effectiveness to joint merchandising and marketing activities NEW YORK, June 9
NEW YORK, June 9 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN),
a leading provider of on-demand merchandising and marketing software services
for retailers and consumer products manufacturers, today has formally unveiled
the DemandTec TradePoint Network(TM) here at the Consumer Goods Sales &
Marketing Summit 2008, which is being held June 9 through 11, at the Roosevelt
Hotel.
The DemandTec TradePoint Network is the industry's only secure,
Internet-based network of software services for retailers and their suppliers
to transact, interact and collaborate on promotions and other merchandising
and marketing activities. The DemandTec TradePoint Network helps retailers and
manufacturers increase both the efficiency of joint business planning through
standardized workflow, and the effectiveness of the interaction by providing
access to a secure, shared data platform.
"While today marks the formal unveiling of the DemandTec TradePoint
Network, it's important to recognize that with more than one million trade
promotions negotiated to date, DemandTec has been developing this
collaborative planning platform for several years," said Marc Dietz, Vice
President, Marketing for DemandTec. "We look forward to further extending
these collaborative capabilities to include all of our software services while
continuing to drive value for our customers and partners throughout the
industry."
The DemandTec TradePoint Network enables collaborative merchandising and
marketing software services for retailers and their trading partners. Deal
Management, one of the core software services residing on the network,
standardizes how trade plans are entered, submitted, negotiated and archived
in a collaborative environment. In many cases, the collaborative nature of
Deal Management helps manufacturers realize a 90% savings in deal handling
costs and virtually eliminates the "black hole" effect of unaddressed
submitted deals.
DemandTec intends to deliver additional software services that will reside
on the DemandTec TradePoint Network, directly and through third-parties. These
software services combined with retailer-driven collaboration incorporating
their POS data will create advanced opportunities for joint business planning
success. "Our research suggests that the ingredients to support
next-generation merchandising and marketing activities are shared data access,
retailer-defined collaboration and an 'always-on' service," commented Dale
Hagemeyer, Vice President, Research with Gartner, Inc.
For more information about the DemandTec TradePoint Network, please visit
http://www.demandtec.com/network.
About DemandTec
DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies
to optimize merchandising and marketing decisions, individually or
collaboratively, to achieve their sales volume, revenue, and profitability
objectives. DemandTec software services utilize DemandTec's science-based
software platform to model and understand consumer behavior. DemandTec
customers include more than 140 leading retail and consumer products
manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra
Foods, Delhaize America, Dr Pepper Snapple Group, Giant-Carlisle, H-E-B
Grocery Co., Hormel, Monoprix, Safeway, Sara Lee and Tyson Foods. Connected
via the DemandTec TradePoint Network(TM), DemandTec customers have
collaborated online on more than one million trade deals. For more
information, please visit http://www.demandtec.com.
DemandTec Safe Harbor
This press release contains forward-looking statements regarding
DemandTec's expectations, hopes, plans, intentions or strategies, including
statements about future DemandTec product and solutions plans and the
effectiveness of its products and solutions. These forward-looking statements
involve risks and uncertainties, as well as assumptions that, if they do not
fully materialize or prove incorrect, could cause our results to differ
materially from those expressed or implied by such forward-looking statements.
The risks and uncertainties include those described in DemandTec's documents
filed with or furnished to the Securities and Exchange Commission. All
forward-looking statements in this press release are based on information
available to DemandTec as of the date hereof, and DemandTec assumes no
obligation to update these forward-looking statements.
DemandTec and the DemandTec logo are registered trademarks of DemandTec,
Inc. DemandTec TradePoint Network is a trademark of DemandTec, Inc. All other
trademarks are the property of their respective owners.
SOURCE DemandTec, Inc.
