Thirty-third software release in last 50 months to help retailers and CPG companies improve pricing and promotions during challenging economic times SAN CARLOS, Calif., July 10
SAN CARLOS, Calif., July 10 /PRNewswire-FirstCall/ -- DemandTec, Inc.
(Nasdaq: DMAN), a leading provider of on-demand optimization solutions for
retailers and consumer products manufacturers, today announced that the latest
update to its software-as-a-service suite has been deployed and is currently
being used by all customers. The last several DemandTec software releases
feature enhancements to all of the software services in the DemandTec
Lifecycle Price Optimization(TM) and DemandTec End-to-End Promotion
Management(TM) solutions, including Everyday Price Optimization, Everyday
Price Management, Promotion Planning & Optimization, Markdown Optimization and
Deal Management.
The DemandTec suite of software services is used by retailers and consumer
products manufacturers to optimize prices, promotions and other business
decisions, and to collaborate more effectively with their respective trading
partners.
"The enhancements in the latest DemandTec releases can help our customers
improve pricing and promotions to achieve profitability and market share goals
in today's challenging environment consisting of rising costs and consumers
looking to save on their monthly expenditures," said Marc Dietz, vice
president of marketing at DemandTec. "Because we deliver new functionality
every eight to twelve weeks, versus once every 12-18 months for traditional
enterprise software companies, our SaaS model enables us to innovate and
quickly respond to changing market needs and continually prioritize the
enhancements needed most by our customers."
More than 100 feature enhancements designed to extend business processes
and improve performance and usability have been added over the last several
software releases. Major features include:
-- Tiered pricing -- allows retailers to optimize volume-based discounts
for regularly priced items providing shoppers greater value when they
purchase larger quantities.
-- Improvements to price maintenance triggers -- enables retailers to
streamline the ongoing, time-intensive process of managing vendor cost
changes and competitor price changes while maintaining a cohesive
pricing strategy and compliance with pricing rules.
-- Addition of VAT/GST and vignette tax support for promotions -- enables
multi-national retailers to effectively configure taxation by country
and accurately model and forecast demand and profitability in both
promotion planning and price optimization processes.
-- New configurable promotion types and vehicles -- provides retailers and
manufacturers with the ability to fully configure and model specific
promotion types and merchandising support vehicles used, including full
support for all coupon and mail-in rebate types.
-- Improved use of historical context when predicting promotions --
enables consumer products manufacturers to better forecast promotion
plans without knowing what competitors will do.
-- "Lights-out" markdown optimization -- dramatically improves the process
of re-optimizing clearance pricing on a weekly basis by enabling the
Markdown Optimization system to automatically generate and optimize
markdown plans and scenarios as data is loaded over a weekend,
providing users with forecasted results to review on Monday morning.
Rules and triggers to control the process are fully configurable by the
retailer in the user interface.
These enhancements are in addition to the recently announced introduction
of Assortment Optimization, the newest DemandTec software service, which
enables retailers to determine which items should be stocked based on the
behavior of customers that shop their stores, on factors in the competitive
marketplace and on a quantified understanding of whether items are duplicative
or truly provide variety and add incremental sales and profit to the category.
Also previously announced as a new software service available on the
DemandTec TradePoint Network(TM), Funds Tracker provides consumer products
manufacturers with more immediate and accurate visibility to available trade
funds as performance-based deals are executing, enabling them to maximize the
use of total available funds within a planning period. The DemandTec
TradePoint Network is the industry's only secure, Internet-based network of
software services for retailers and their suppliers to transact, interact and
collaborate on promotions and other merchandising and marketing activities.
About DemandTec
DemandTec (Nasdaq: DMAN) enables retailers and consumer products companies
to optimize merchandising and marketing decisions, individually or
collaboratively, to achieve their sales volume, revenue, and profitability
objectives. DemandTec software services utilize DemandTec's science-based
software platform to model and understand consumer behavior. DemandTec
customers include more than 140 leading retail and consumer products
manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra
Foods, Delhaize America, Dr Pepper Snapple Group, General Mills,
Giant-Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, Safeway, Sara Lee
and Tyson Foods. Connected via the DemandTec TradePoint Network(TM), DemandTec
customers have collaborated online on more than one million trade deals. For
more information, please visit http://www.demandtec.com.
DemandTec Safe Harbor
This press release contains forward-looking statements regarding
DemandTec's expectations, hopes, plans, intentions or strategies, including
statements about future DemandTec product and solutions plans and the
effectiveness of its products and solutions. These forward-looking statements
involve risks and uncertainties, as well as assumptions that, if they do not
fully materialize or prove incorrect, could cause our results to differ
materially from those expressed or implied by such forward-looking statements.
The risks and uncertainties include those described in DemandTec's documents
filed with or furnished to the Securities and Exchange Commission. All
forward-looking statements in this press release are based on information
available to DemandTec as of the date hereof, and DemandTec assumes no
obligation to update these forward-looking statements.
DemandTec and the DemandTec logo are registered trademarks of DemandTec,
Inc. DemandTec Lifecycle Price Optimization, DemandTec End-to-End Promotion
Management and DemandTec TradePoint Network are trademarks of DemandTec. All
other trademarks are the property of their respective owners.
SOURCE DemandTec, Inc.
