Retailers, consumer products manufacturers and industry thought-leaders share strategies and best practices at DemandBetter 2008 conference
SAN FRANCISCO, April 25 /PRNewswire-FirstCall/ -- DemandTec, Inc. , a leading provider of on-demand merchandising and marketing software services for retailers and consumer products companies, today announced that executives from retail and consumer products companies around the world shared strategies and best practices for next-generation category management and merchandising at DemandBetter 2008, DemandTec's sixth annual customer conference.
The conference featured DemandTec-led best practices sessions as well as presentations from customers, partners and guests including Ahold USA, Groupe Casino and Kraft Foods. Guest keynote speaker Dr. Brian Harris of The Partnering Group highlighted the changing nature of category management in his talk, "The Next Generation of Category Management". Also speaking at DemandBetter were industry analysts Scott Langdoc of Global Retail Insights, and Mike Griswold and Lora Cecere of AMR Research. Sponsoring the conference were DemandTec partners Accenture, Booz Allen Hamilton, and Precima, a member of the Alliance Data Systems group of companies.
At the conference, DemandTec presented its strategy to add assortment and space optimization, loyalty marketing, and inventory allocation to its integrated price, promotion and markdown optimization software services.
"Merchandising -- including category management for fast-moving consumer goods companies -- is rapidly changing to become more shopper-centric, more integrated, more analytics-based and more collaborative," said Marc Dietz, Vice President of Product Marketing for DemandTec. "Expanding our capabilities to enable retailers and their suppliers to jointly understand, predict and influence shopper behavior based on a unified understanding of consumer demand and optimizing the full spectrum of targeted merchandising and marketing tactics is a logical extension for the industry."
DemandTec's strategy is to provide both its retail and consumer products customers with:
-- A single analytical foundation to model and analyze POS data, loyalty
card data, various market data sources and other disparate data inputs
-- Integrated pricing, promotion, assortment, space and loyalty marketing
optimization
-- Retailer-defined online collaboration between retailers and their
suppliers to enable more efficient and effective win-win decisions on
merchandising and marketing plans.
"The definition of this comprehensive strategy is the direct result of the long-term relationships we have built with our industry-leading customers," said Dan Fishback, President and CEO of DemandTec. "These customers are leaders in their respective markets and together we are creating unique and powerful capabilities to help them fundamentally change the way they compete and differentiate themselves in their markets."
About DemandTec
DemandTec's on-demand software services empower retailers and consumer products companies to optimize merchandising and marketing decisions and collaborate in order to achieve their revenue, profitability and sales volume objectives. DemandTec has managed more than one million trade promotion deals between retailers and their manufacturer partners. DemandTec customers include leading retailers such as Advance Auto Parts, Best Buy, Circle K Stores, Delhaize America, Giant-Carlisle, H-E-B Grocery Co., Monoprix and Safeway, as well as more than 100 consumer products companies. For more information, please visit http://www.demandtec.com/.
DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about future DemandTec product and solutions plans. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.
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