Dealix continues to expand its offerings for dealers looking to increase quality leads and overall sales REDWOOD CITY, Calif., Oct. 6
REDWOOD CITY, Calif., Oct. 6 /PRNewswire/ -- Dealix, the leading provider
of quality automotive leads for dealerships, dealer groups and automotive
manufacturers and a division of Cobalt, announced today that it has been
selected by Edmunds.com to represent its exclusive Premier Dealer Program.
This is only the second time the nation's largest automotive portal has chosen
another company's national sales team to represent its product.
(Logo: http://www.newscom.com/cgi-bin/prnh/20071213/COBALTLOGO)
With the Edmunds.com Premiere Dealer Product in its portfolio, the Dealix
sales team will enhance its ability to offer dealers a marketing product that
delivers in-market customers while building brand awareness and leadership.
Dealix's experience and leadership position, with the largest sales force
and more new car dealer customers than any other third-party lead provider,
ensure that dealers nationwide will have access to this exceptional marketing
opportunity.
"We're honored to be selected by Edmunds.com to promote their Premier
Dealer Program," Kevin Hunt, Vice President of Sales for Dealix said. "The
Premier Dealer Program is a great addition to our product set and provides
dealers with tremendous value. As a leader in the industry, we are continually
focused on meeting the needs of our customers and bringing them the best
services available through product development and key partnerships."
Edmunds.com is one of the leading online resources for automotive
information. Over 15 million consumers visit the site each month to shop for a
vehicle. The Edmunds.com Premier Dealer Program provides dealers with
exclusive territories, top spot logo treatment on the Edmunds.com Dealer
Locator, a dealer endorsement message, premium branded dealer ad placements
and exclusive, custom-designed premier dealer pages. The Program is designed
to drive more website traffic, phone and email leads from serious car shoppers
and an associated increase in vehicle sales.
"Dealix has a tremendous sales staff, both in size and in quality,"
remarked Sean Peoples, Executive Director, Business Development for
Edmunds.com. "We are confident that the team will do an excellent job
communicating the value of this program and helping dealers realize
bottom-line gains as a result."
There are a limited number of advertising opportunities available in any
given market for a given brand, as the Program is exclusive and the number of
territories finite. For more information about the Program, dealers should
call Dealix at 800-717-8103.
About Dealix
Dealix, a division of Cobalt, is the world's leading provider of quality
automotive leads for dealerships, dealer groups and automotive manufacturers.
Dealix has the broadest and highest quality lead supply network in the
industry, including partnerships with Edmunds.com, MSN Autos, Kelley Blue
Book, AOL Autos and Yahoo! Autos. Dealix's advanced quality control and
routing technology matches thousands of serious new and used vehicle buyers to
the most appropriate dealers daily, delivering a quality user experience while
providing dealers one of the most efficient methods to sell more cars.
About Edmunds Inc.
Edmunds.com, Inc. publishes four Web sites that empower, engage and
educate automotive consumers and enthusiasts. Edmunds.com, the premier online
resource for automotive consumer information, launched in 1995 as the first
automotive information Web site. Its most popular feature, the Edmunds.com
True Market Value(R), is relied upon by millions of people seeking current
transaction prices for new and used vehicles. Edmunds.com was named "Best Car
Research Site" by Forbes ASAP, has been selected by consumers as the "Most
Useful Web Site" according to every J.D. Power and Associates New
Autoshopper.com Study(SM), was ranked first in the Survey of Car-Shopping Web
Sites by The Wall Street Journal and was rated "#1" in Keynote's study of
third-party automotive Web sites. Inside Line launched in January 2005 and is
the most-read automotive enthusiast Web site. CarSpace launched in February
2006 and is an automotive social networking Web site and home to the oldest
and most established automotive community. AutoObserver.com launched in 2007
and provides insightful automotive industry commentary and analysis. Edmunds
Inc. is headquartered in Santa Monica, California, and maintains a satellite
office in suburban Detroit.
Contacts:
Amy Hatch
Cobalt
206.219.8132
ahatch@cobalt.com
Jeannine Fallon Edmunds.com
610.544.4088
jfallon@edmunds.com
SOURCE Cobalt
