1-800-FLOWERS.COM, Woman's Day magazine and Red Door Spas Team Up to Promote A New Summer Campaign CARLE PLACE, N.Y., Aug. 5
CARLE PLACE, N.Y., Aug. 5 /PRNewswire-FirstCall/ -- Inspired by the unique
power of flowers to enhance emotional well-being, 1-800-FLOWERS.COM, Inc.
(Nasdaq: FLWS), the world's largest florist and a leading multi-channel
retailer, Woman's Day magazine and Red Door Spas are launching a new campaign
today that highlights how consumers can harness "flower power" to de-stress
and recharge before the busy fall season begins. Combining the expertise of
the leading women's magazine, Woman's Day, and Red Door Spas,
1-800-FLOWERS.COM will kick off the campaign with a scent collection full of
floral varieties to stimulate the senses.
Promoting the healing properties of flowers, the new campaign will merge
the unparalleled resources of the three leading brands in a multi-channel,
national marketing campaign designed to encourage consumers to take a deep
breath and reap the benefits of floral scents and images. The program will
offer consumers:
-- Rejuvenation and relaxation techniques, incorporating floral scents,
offered by the editors at Woman's Day magazine available at WomansDay.com,
1800flowers.com and reddoorspas.com.
-- A 15 percent discount on the purchase of floral arrangements from the
scent collection at 1-800-FLOWERS.COM available through September 1, 2008.
-- For a limited time, a complimentary full-sized Chamomile Moisturizing
Lotion from Red Door Spas' exclusive Villa Floriani Collection ($56 retail
value) to guests who purchase the Aroma Balancing Massage at Red Door Spas
through September 1, 2008.
Beyond their physical beauty, flowers possess distinct sensory qualities
that can boost energy, tame tension and brighten your mood, giving consumers
the best quick-fix of the summer to both relax and rejuvenate their minds and
bodies. From classic red roses that relax the body and awaken the senses, to
soothing lavender that calms, the floral collection will allow consumers to
easily create a tailored remedy to ease the summertime blues and ward off
stress and tension.
"Taking time to smell the roses this summer could do more than you think!"
says Amy Brightfield, Health Director, Woman's Day. "According to a recent
study, people who made a point of looking at flowers first thing in the
morning reported feeling cheerier and even more energetic throughout the day.
Combining the power of scent and vibrant or soothing colors, flowers and
plants are a fast and affordable pick-me-up."(1)
For a floral pick-me-up, red roses, sunflowers and orange daisies awaken
the senses and boost energy through their vibrant colors and potent aromas.
Often associated with love, the sweet scent and bold colors of red roses can
help boost energy and improve mood. Bright and cheerful, the yellow hue of
sunflowers enhances alertness making those around them feel clearheaded and
decisive(2) while other radiant blooms like orange daisies convey confidence,
can help increase feelings of optimism and may help you feel less stressed.(3)
When pairing floral scents with their rich natural colors, a number of
floral varieties like lavender, lilacs and blue bells can help relax you and
alleviate stress.(4) Considered a natural remedy for insomnia, the scent of
lavender can prompt your body to produce a calming compound which can promote
relaxation.(5) The soothing light purple and blue hues of lilacs and
bluebells are thought to relieve tension and reduce anxiety. The blue and
violet colors of these three flower types are also used to create an
atmosphere that may evoke feelings of comfort and tranquility.(6)
Red Door Spas, a leader in the day spa industry, incorporates
aromatherapeutic techniques to their spa treatments to enhance their guests'
well-being. Essential oils are used through inhalation or application to the
skin in massage and body services to create a mind-body connection.
"Essential oils derived from plants and flowers have been proven to
increase oxygen flow to the brain, stimulating positive feelings that can
balance energy levels or have a calming effect," says Rita Comiskey, Red Door
Spas' National Training Director for the body category. "Our Aroma Balancing
Massage focuses on restoring energy and providing deep relaxation. Guests can
choose a combination of blended essential oils depending on whether their goal
is to de-stress, revitalize, balance or de-toxify. Aromatherapy, combined
with classic massage techniques, offers a great way to relax and unwind this
summer."
"I am extremely proud to collaborate with Woman's Day and Red Door Spas to
offer customers a new and powerful way to appreciate their fresh floral
arrangements," says Jim McCann, CEO and founder of 1-800-FLOWERS.COM. "For
those looking to take a break this summer and treat themselves or give a
thoughtful gift that will soothe the senses and re-energize, the new
collection is a great addition to the already extensive gifting offering that
consumers can find at 1-800-FLOWERS.COM."
About Woman's Day
Published by Hachette Filipacchi Media U.S., Woman's Day (WomansDay.com)
is a trusted resource for more than 22 million readers who want to live well
every day. Woman's Day meets the essential needs of its readers with both
substance and style. Publishing 17 issues each year, the magazine inspires
women with information they can use to enhance the quality of their days, and
ultimately, the quality of their lives.
About Red Door Spas
With nearly 100 years of beauty expertise based on fundamental elements of
day spa pioneer Elizabeth Arden, Red Door Spas operates 30 day and resort spas
nationwide, as well as one London location. Committed to enhancing the lives
of their guests through beauty, harmony and well being, and to providing
pioneering techniques, quality treatments and advanced services, Red Door Spas
will continue to expand, innovate and remain the leader in the day spa
industry for years to come.
About 1-800-FLOWERS.COM
1-800-FLOWERS.COM, Inc. is the world's leading florist and a provider of
specialty gifts for all occasions. For more than 30 years, 1-800-FLOWERS.COM,
Inc. has been providing customers with fresh flowers and the finest selection
of plants, gift baskets, gourmet foods, confections, balloons and plush
stuffed animals perfect for every occasion. 1-800-FLOWERS(R) (1-800-356-9377
or www.1800flowers.com), is one of the top 50 online retailers by Internet
Retailer, as well as 2008 Laureate Honoree by the Computerworld Honors Program
and the recipient of ICMI's 2006 Global Call Center of the Year Award, offers
the best of both worlds: exquisite arrangements created by some of the
nation's top floral artists and hand-delivered the same day, and spectacular
flowers shipped overnight from its "Fresh From Our Growers(R)" collection. As
always, 100% satisfaction and freshness are guaranteed. The Company's
BloomNet(R) (www.mybloomnet.net) international floral wire service provides a
broad range of quality products and value-added services designed to help
professional florists grow their businesses profitably.
The 1-800-FLOWERS.COM, Inc. "Gift Shop" also includes gourmet gifts such
as popcorn and specialty treats from The Popcorn Factory(R) (1-800-541-2676 or
www.thepopcornfactory.com); exceptional cookies and baked gifts from
Cheryl&Co.(R) (1-800-443-8124 or www.cherylandco.com); premium chocolates and
confections from Fannie May(R) confections brands (www.fanniemay.com and
www.harrylondon.com); gourmet foods from Greatfood.com(R) (www.greatfood.com);
wine gifts from Ambrosia(R) (www.ambrosia.com); gift baskets from
1-800-BASKETS.COM(R) (www.1800baskets.com) and DesignPac(sm)
(www.designpac.com) as well as Home Decor and Children's Gifts from Plow &
Hearth(R) (1-800-627-1712 or www.plowandhearth.com), Wind & Weather(R)
(www.windandweather.com), HearthSong(R) (www.hearthsong.com) and Magic
Cabin(R) (www.magiccabin.com). 1-800-FLOWERS.COM, Inc. stock is traded on the
NASDAQ Global Select Market under ticker symbol FLWS.
(1) Etcoff, Nancy. The Home Ecology of Flowers. Spring 2006. Harvard
Medical School and Massachusetts General Hospital.
(2) Mendoza, Mariecar. "Study: Flowers Have Impact on Emotional State."
AZCentral. 12 May 2006. 17 July 2008 (http://www.azcentral.com).
(3)Lupa, Alexandra. "Flower Therapy Induces Happiness and Positive
Feelings." Softpedia. 6 July 2006. 17 July 2008 (http://news.softpedia.com).
(4) Lupa, Alexandra. "Flower Therapy Induces Happiness and Positive
Feelings." Softpedia. 6 July 2006. 17 July 2008 (http://news.softpedia.com).
(5) "Lavender." TauMed. 1 Apr. 2002. American Accreditation HealthCare
Commission. 17 July 2008 (http://www.taumed.com/).
(6) Davis, Deb Pang. "The Meanings of Flower Colors." COLOURlovers. 11
Feb. 2008. 18 July 2008 (http://www.colourlovers.com).
SOURCE 1-800-FLOWERS.COM, Inc.
