Leading Entertainment Marketing Consultancy to Represent Westin Hotels & Resorts for Entertainment Marketing Initiatives LOS ANGELES, July 1
LOS ANGELES, July 1 /PRNewswire/ -- Davie Brown Entertainment, a leading
entertainment marketing consultancy, announced today that it has been retained
by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) to strategically lead
all entertainment initiatives within film, television, and industry influencer
outreach for the Westin Hotels & Resorts.
Los Angeles-based Davie Brown Entertainment is tasked with integrating the
unique Westin experience into industry events, film and television, celebrity
and influencer seeding, and providing strategic counsel within the
entertainment landscape. Davie Brown Entertainment will also seek to leverage
the brand's long-standing Heavenly collection of bed, bath and home products.
"Davie Brown Entertainment is thrilled to work with a company with such
strong consumer brand affinity and prestige," said Davie Brown Vice President,
Nancy Mammana. "We're excited for what is in store for the Westin brand in
entertainment and look forward to creating a plan that will further elevate
the brand."
"The realm of entertainment is a natural focus for Westin Hotels & Resorts
as we continue to grow our full-lifestyle brand," said Nancy London, Vice
President, Marketing and Guest Experience for Westin Hotels & Resorts. "Our
consumers see entertainment as an integral part of their everyday lives, and
we're looking forward to expanding our offerings with the help of Davie Brown,
which has a long history of success in similar endeavors."
The relationship will be managed out of Davie Brown's Los Angeles and New
York offices.
About Westin Hotels & Resorts
Westin Hotels & Resorts, with more than 150 hotels and resorts in more
than 31 countries and territories, is owned by Starwood Hotels & Resorts
Worldwide, Inc. Starwood Hotels & Resorts Worldwide, Inc. is one of the
leading hotel and leisure companies in the world with approximately 900
properties in more than 100 countries and 155,000 employees at its owned and
managed properties. Starwood Hotels is a fully integrated owner, operator and
franchisor of hotels, resorts and residences with the following
internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R),
Westin(R), Le Meridien(R), Sheraton(R), Four Points(R) by Sheraton, and the
recently launched Aloft(SM), and Element(SM). Starwood Hotels also owns
Starwood Vacation Ownership, Inc., one of the premier developers and operators
of high quality vacation interval ownership resorts. For more information,
please visit http://www.starwoodhotels.com.
About Davie Brown Entertainment
Operating within Omnicom Group Inc. (NYSE: OMC) and founded in 1985, Davie
Brown Entertainment (http://www.DavieBrown.com) is an entertainment consulting
and activation agency. For over 23 years, Davie Brown has developed the
entertainment strategy for leading brands in film, television, music and
gaming. Services include branded content development and production, brand
integration, property licensing and sponsorship, celebrity and music
licensing, entertainment promotions and public relations, as well as product
placement and event production. Based in Los Angeles, Davie Brown has 60
employees with additional offices in New York, Chicago and Dallas. For more
information visit http://www.daviebrown.com.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (http://www.omnicomgroup.com) is a leading
global marketing and corporate communications company. Omnicom's branded
networks and numerous specialty firms provide advertising, strategic media
planning and buying, digital and interactive marketing, direct and promotional
marketing, public relations and other specialty communications services to
over 5,000 clients in more than 100 countries.
Contacts: Pilaar Terry
Davie Brown Entertainment
310-979-1927
pterry@daviebrown.com
SOURCE Davie Brown Entertainment
