NEW YORK, NY -- 12/04/08 --
Datran
Media, an industry-leading digital marketing technology company, has
announced plans to participate in five key industry events during the month
of December, including the iMedia Connection Agency Summit, MediaPost's
Email Insider Summit, the National Center for Database Marketing Conference
2008, an exclusive Datran Media produced publishing Webinar featuring New
York Magazine and Mountain Sports Media and the Advertising Research
Foundation Online Media Council's meeting on behavioral targeting.
During the engagements, Datran Media executives will discuss current and
future trends that will impact online media strategies for audience
measurement and targeting, steps that major publishers are currently taking
to generate revenue from their online assets and how convergence will help
both offline and online marketers increase the lifetime value of their
customer relationships.
Datran Media's comprehensive range of executive
presentations will each be delivered with a particular emphasis on actions
marketers can immediately take to capitalize on their current online
advertising investments.
Tuesday, December 9, Datran Media's Chief Revenue Officer Sean O'Neal will
lead a discussion alongside Mike Foley, product manager news, email, RSS
and registration for the New York Times, at the MediaPost Email Insider
Summit in Park City, Utah. The session, titled, "Email as a Publisher
Tool," will educate attendees on what the best methods to monetize
newsletters and communities are and how to formulate the financial models
necessary to support them. The session will be moderated by Dianna
Dilworth, associate editor for DM News.
Also on Tuesday, December 9, Scott Knoll, Datran Media's senior vice
president of display, will present "The Future of BT" in La Quinta, CA at
the iMedia Agency Summit. Co-panelists include BlueKai CEO, Omar Tawakol,
Revenue Science President and CEO, Jeff Hirsch, and ICON International Vice
President and Director of online media, Jim Meskauskas. The panel will
discuss predicted future trends in behavioral targeting and give attendees
insight into what to expect and how it will affect online advertisers and
email marketing. Knoll will particularly focus on what the heads of
research need to know before annual media buys are made and how to leverage
online targeting most effectively post-purchase.
Wednesday, December 10, Datran Media's General Manager of direct, Michael
Bloom will join the CEO of Red Clay Media, Brian Rice, and the owner of
Pinnacle 3 Partners, Alan Kalell, to present "Multi-Channel Convergence"
as part of the Customer Data Insights track at the National Center for
Database Marketing Conference 2008 (NCDM). The event is scheduled for
December 8-10 at the Gaylord Palms Resort in Orlando, FL. Bloom is an
expert on both on and offline direct marketing and will help attendees
address challenges ranging from shrinking mailing lists and declining
lifetime value of the consumer. Best practices that Bloom will discuss
include why and where direct mail customers are dropping off lists, how to
use online channels to direct offline sales, how to use intelligently
crafted promotions and multichannel strategies to build profitable
relationships.
Monday, December 15, Datran Media Executive Vice President of strategic
sales and planning, Dave Hendricks, will join peers from eHarmony, Mountain
Sports Media and Digital New York Magazine to host a live Webinar titled,
"Generating Value from your Online Ad Inventory: How Publishers Can Survive
& Thrive in an Ad Recession." In this informative Webinar, Hendricks will
moderate a 50 minute lively discussion focused around how to leverage email
in monetization efforts and how to use audience targeting to increase
value. Grant Hosford, director of publishing ops for eHarmony, Michael
Silberman, general manager for New York Magazine's NYMag.com, and Ben
Rifkin, digital sales manager for Mountain Sports Media, will discuss their
ideas and strategies for turning digital content into meaningful revenue.
Thursday, December 18, Datran Media's Knoll will speak again at the
Advertising Research Foundation (ARF) Online Media Council's meeting on
behavioral targeting in New York City. Marc Nightingale of the ARF will
open the meeting. Rex Briggs of Marketing Evolution will then introduce
Knoll, David Grant of Fox Interactive Media and Michael Wexler of Yahoo,
who will engage attendees in over two hours of thought provoking
discussions focused on current and future challenges and opportunities in
the online targeting arena.
To view Datran Media's event calendar, visit:
http://corporate.datranmedia.com/events.php
About Datran Media
Founded in 2001, Datran Media is an industry-leading digital marketing
technology company that helps brands acquire, retain and monetize their
ideal customers. Datran
Media offers advertisers the ability to selectively interact with a
consumer universe of over 175 million across inbox, web and social media
channels. More than 1,000 top consumer brands have selected Datran Media to
increase brand favorability and strengthen the lifetime value of their
customer relationships while driving meaningful revenue. For more
information on Datran Media, please visit www.datranmedia.com.
Media Contact:
Carla Vicens
blast! PR for Datran Media
(919)833-9975
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