ROSEVILLE, Calif. - (Business Wire) CustomerLink, the leading provider of Customer Retention Marketing and Marketing Services for the independent automotive service, tire and repair industry, announced today a new technology that will change loyalty and acquisition marketing for service industries across the country, smrt™ (Shop Marketing Research Technology) marketing. This new marketing technology allows CustomerLink unparalleled abilities to customize marketing campaigns and promotions tailored specifically to individual consumer segments and their service needs. Why smrt?
Traditionally, retention marketing efforts for independent automotive service, tire and repair shops have relied solely on communicating with customers based on their vehicles’ service needs. There was limited ability to develop targeted campaigns that also appealed to the lifestyle and demographics of the actual consumer. The opportunity to expand the intelligence around the actual shop customer by way of demographics and psychographics segmentation has presented itself as a natural outgrowth of CustomerLink’s existing proprietary Customer Retention Marketing technology platforms, C-Link and WebLink.
The Science of Shop Marketing
Each segment defines a specific type of consumer and lifestyle behavior through consumer data likely to include vehicle types owned, age / lifestyle / life-stage groups, education and careers, as well family household information. These customers then receive segment-specific reminder pieces carefully tailored to their unique consumer type, communication that “speaks” to the consumer in a way that elevates the message above the fray.
Once a shop’s best customers are identified, smrt can go one step further and build an accurate list of likely new customer prospects within a defined region, welcome those prospects, and invite them to join their peers in using a service provider that understands their unique personal and vehicle needs.
“For years large companies and boutique marketing firms had exclusive license to demographic information allowing them to manipulate consumer buying habits. However, the cost of that access put it out of reach for the small business owner,“ says CustomerLink CEO Mark Hockridge. “CustomerLink is the first company to offer this level of demographic intelligence specifically for independent automotive service and repair shops. This technology provides our clients the ability to identify and target their best customers at a reasonable price. Our new technology platform, smrt, combined with our established customer retention system positions our company for incomparable competitive advantage.”
About CustomerLink
CustomerLink is celebrating nearly 10 years as the leader in delivering Customer Retention and Loyalty Services to the independent automotive repair industry, and with the addition of its innovative smrt marketing, continues to set the standard for shop marketing services. CustomerLink’s smrt product revolutionizes the ease and pinpoint-accuracy of vehicle-specific personalized marketing messages sent on behalf of their customers to vehicle owners via mail, email, and other direct marketing methods, allowing shop owners to greatly increase their car count, retain customers, and generate greater profits without any additional effort. The company’s account managers, the largest support staff dedicated exclusively to repair and service facility programs in the industry, and unique daily-send technology make CustomerLink the customer communication and marketing resource for thousands of independent automotive service and repair shops in North America. Founded in 2000, CustomerLink is located in Roseville, CA. To learn more about smrt and CustomerLink visit http://www.customerlink.com/.
CustomerLink Systems
Joseph Gibson, 916-781-4344 ext. 177
Director of Sales and Marketing
Fax: 916-781-4345
jgibson@customerlink.com
http://www.customerlink.com/
