CSA America unveils new "CSA Standards" corporate identity to better reflect core values and new standards-based end-to-end solutions

CLEVELAND, July 6 CSA-Standards-brandin
CLEVELAND, July 6 /PRNewswire/ - CSA America, Inc., a leading developer of standards, codes and personnel certification programs, is today officially announcing its brand new "CSA Standards" corporate identity that includes a new, modern corporate logo. Effective immediately, CSA America, Inc., will adopt the new CSA Standards corporate identity so that all international standards development offices operated by CSA Standards are unified under a single brand that is easily identifiable by stakeholders, the public and media anywhere in the world.
The freeform shape of the new logo is inspired by the stylized letters C, S and A, and is a fresh and modern reflection of the leading standards developer. The new corporate logo has a core that is fluid and dynamic, bounded by a square with dual cornered edges signifying strength, spirit and ingenuity. Blue is used to signify CSA's legacy and green is intended to symbolize humanity and sustainability. The new logo reflects the organization's overall vision of a better, safer more sustainable world where standards work for people and business.
"Our new logo visually represents the evolution that is taking place within CSA Standards as we continue to transition from a traditional standards developer to an energetic standards-based solutions provider for North America and the global marketplace," says Suzanne Kiraly, President, CSA Standards. "We have created a new identity that embraces our core values of being caring, respectful, credible, professional and trustworthy. It is truly indicative of our heritage, and an organization that is expanding to build its future; a future that values being forward thinking, innovative, fast, thorough, dynamic and proactive."
As CSA America, the organization has served as a recognized standards developer for gas equipment, fuel cells and related energy sectors in the U.S. market, providing personnel certification services, and participating in other National and International standards activities. It is accredited by American National Standards Institute (ANSI) and is a part of CSA Group. Today, as CSA Standards, it is growing and moving beyond its traditional standards development role and increasing its global presence by working towards providing standards-based solutions that include innovative training products, application tools, expanding personnel certification offerings, and advisory services. The CSA Standards portfolio includes interactive eLearning tools that support Climate Change and Emergency Management, and provide applications that include providing standards readable on a Blackberry or iPhone. CSA Standards is especially focused on providing standards solutions that address climate change, infrastructure, emergency management, and nanotechnology issues, and which can be harmonized and adopted internationally to the benefit of the global community.
CSA Standards was chosen to reflect that CSA America is commonly accepted by many stakeholders, the media and the public as simply "CSA". Adding the word "Standards" to the new corporate identity reinforces the organization's role as a leading standards-based solutions provider.
The familiar CSA mark that appears on billions of products worldwide will not change. The new corporate identity for CSA Standards is not applicable to CSA Group or its other divisions; CSA International, and OnSpeX. CSA Group and its other divisions will undergo a similar corporate brand recognition and corporate identity review in the coming months.

About CSA Standards

CSA Standards is a leading standards-based solutions organization serving industry, government, consumers and other interested parties in North America and the global marketplace. Focusing on standards and codes development, application products, training, advisory and personnel certification services, the organization aims to enhance public safety, improve quality of life, preserve the environment and facilitate trade. CSA Standards is a division of CSA Group, which also consists of CSA International, which provides testing and certification services for electrical, mechanical, plumbing, gas and a variety of other products; and OnSpeX, a provider of consumer product evaluation, inspection and advisory services for retailers and manufacturers. For more information visit www.csa-america.org.

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SOURCE CSA Standards