Cristie Kerr, Professional Golf's $10 Million Woman, Swings Fashion and Philanthropy Into VIVmag's 'Giving Back' Issue

NEW YORK, Nov. 3 /PRNewswire/ -- Cristie Kerr is recognized as one of the top women professional golfers in the world, as well one of the most charitable advocates for breast cancer awareness and treatment. Now, she can add "fashion model" to her repertoire with today's launch of the November/December 2009 issue of VIVmag (vivmag.com/cristiekerr). The first digital-only luxury magazine for women unveils its third annual "Giving Back" edition, in which the 32 year-old, athlete-philanthropist-fashionista shares intimate details about her professional career, family and love of fashion.

"Golf is an obvious love of mine, but I have a number of other passions in my life -- including fashion -- which I know is shared among VIVmag women," said Cristie Kerr. "I am honored to be on the cover of VIVmag's annual 'Giving Back' issue because advocating for breast cancer awareness is a cause very close to my heart -- an important message that will resonate with their readers who also are committed to wellness and awareness."

Shot for VIVmag's cover at Noho Studios in New York City, Kerr posed in classic black cocktail dresses from Prada and Proenza Schouler, and wore jewelry from Roberto Cavalli and David Yurman and her own watches from Audemars Piguet, for which she has been a brand ambassador since 2006. Among "Cristie's Favorites" featured in the article's sidebar, she listed as her dress watch of choice, Audemars Piguet's Lady Royal Oak Offshore with diamonds; for jewelry, David Yurman's crossover silver ice with diamonds; for casual apparel, Lacoste; for high-end designers, Roberto Cavalli and Oscar de la Renta; and for handbag designer, Devi Kroell.

"Selecting Cristie Kerr for the cover of VIVmag's annual 'Giving Back' issue was an easy decision," said Anne M. Russell, editor in chief, VIVmag. "Especially during the holidays, many people become so consumed with the frenzy of the season that they lose sight about what is really important: the spirit of generosity and giving. Cristie is a beautiful reminder -- both inside and out -- for what the holidays are truly about by offering interactive insight and advice to inspire and motivate us."

When she is not honing her winning style sense, the championship athlete and charitable crusader has spent much of her time working on various television and film projects and developing her own wine. Kerr appeared on Donald Trump's television series The Apprentice and she's been dabbling in Hollywood as an investor in a comedy called Paper Man starring Ryan Reynolds, Lisa Kudrow and Joss Stone. She also is supporting a documentary project called "The People Speak," based on the work of historian Howard Zinn, featuring Matt Damon, Viggo Mortensen, Josh Brolin and Marisa Tomei. Kerr's wine, Curvature, is due out in the next couple of weeks.

To read the full-length, inspiring story in VIVmag's November/December 2009 "Giving Back" issue, go to vivmag.com/cristiekerr.

About VIVmag
VIVmag is a first: It's an exclusively digital, 100% interactive magazine that delivers reliable, accurate service journalism in fitness, wellness, fashion, beauty, awareness and nutrition. Its audience of savvy women is genuinely committed to leading healthy, balanced lives. VIVmag's interactive content entertains and informs, helping readers achieve the confidence that comes from engaging life at a higher level. From interactive exercise demonstrations to point-and-click purchasing power right from its pages, VIVmag has attracted a circulation of over 350,000 influential readers committed to discovering and embracing the future of magazines. To learn more about VIVmag, please visit www.VIVmag.com.