WALTHAM, Mass. - (Business Wire) Quattro Wireless (
www.quattrowireless.com) announced today it has launched nineteen mobile Web sites for Cox Newspapers, Inc. local properties around the country. Cox Newspapers continues its leadership in digital media by adapting its content for new formats, and is establishing a leadership position for mobile news content. Cox Newspapers has selected Quattro to provide a complete package of mobile services including site mobilization through Quattro
’s proprietary Juicing technology, ad operations and ad sales. A sample of live Cox Newspapers sites include: Statesman.com (Austin TX); PalmBeachPost.com (Palm Beach FL); DaytonDailyNews.com (Dayton OH); and WacoTrib.com (Waco TX).
The new mobile Web sites cover regions from Texas to Ohio to Florida, and offer visitors access to breaking local and national news and Quick Search features for accessing local restaurants, events, music, and movie listings. The sites represent a way for advertisers to reach a local and targeted audience on a mobile device. In addition to Cox Newspapers, Quattro powers and sells mobile advertising for other top news sites such as CBS News, The Street.com and Boston.com.
By employing its proprietary “Juicing” technology, an automated, real-time solution for adapting wired Web content for mobile on a handset-specific basis, Quattro has efficiently produced the almost twenty mobile sites for Cox Newspapers. The regional Cox Newspapers sites provide another means for readers to obtain relevant local information, while also allowing the newspaper sites to generate additional revenue through mobile advertisements. Using the Quattro Wireless Ad Platform, Cox Newspaper publishers now have additional inventory to offer advertisers interested in reaching a quality audience in local markets.
“News is a natural fit for the mobile audience and mobile’s ad-supported platform provides a great opportunity for the evolving news business,” said Lars Albright, vice president of business development at Quattro Wireless. “We are thrilled to add the Cox Newspapers sites to the growing list of publishers in our News Channel. Advertiser response to the Quattro news channel has been very positive with particular interest in the local targeting opportunities sites like the Cox family of newspapers offers.
“We selected Quattro as our mobile partner because of their increasing leadership in the mobile industry,” said Tonya Echols, executive director, COXnet-Cox Newspapers. “Quattro’s solution allows Cox Newspapers to better expand our reach with the mobile audience, as well as provide for efficient production of our local mobile sites and additional sales and revenue opportunities.”
About Cox Newspapers
Cox Newspapers, one of the nation’s ten largest newspaper-publishing enterprises, includes 17 daily and 26 non-daily newspapers. Other operations include Valpak (the nation’s leader in cooperative direct mail advertising) and Saving Source Direct (direct mail advertisers). Cox Newspapers is a subsidiary of Atlanta-based Cox Enterprises Inc., one of the nation’s leading media companies and providers of automotive services. For more information, please visit http://www.coxnewspapers.com.
About Quattro Wireless
Quattro Wireless is North America’s best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry’s only pre- and post-click technology platform, Quattro provides category leading Publishers and premium branded advertisers with a turnkey solution to extend their Internet offering to the mobile web. Publishers leverage Quattro’s proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.
Deirdre Sena
Valerie Christopherson
Global Results Comms (GRC)
+1-949-608-0276
quattro@globalresultspr.com
