NEW YORK - (Business Wire) Genre Magazine, the nation
’s longest-running gay men
’s lifestyle magazine, enters the second phase of its brand refresh activity this week, with the launch of a nationwide TV advertising campaign with Logo, the lesbian & gay network owned by Viacom's MTV.
The campaign will run throughout the end of the year, staying true to the magazine’s core goal of providing readers with the most current information on the areas of interest that matter most to them: fitness, fashion and lifestyle. The Genre/Logo collaboration is the first in a series of upcoming partnerships that are designed to reach today’s savvy gay consumers through a variety of interactive channels.
“We believe that both television and online advertising play a critical role in the magazine branding cycle. The growth of technology and associated television and online media in recent years has provided a huge opportunity for Genre to extend its established brand message to a vast number of new ‘eyeballs,’” said William Kapfer, Genre Magazine’s vice president and publisher. “In a climate where so many consumer magazines are experiencing a decline in readership, we’ve continued to steadily grow our numbers through our non-stop effort to create and deliver high-impact, feature-rich advertising campaigns that both speak to our audience and translate outside the print product.”
"We are thrilled that Genre is partnering with Logo to connect with our shared and highly loyal audience who is looking for the very best in entertainment in print and on television," said Lisa Sherman, executive vice president and general manager of Logo. "Genre knows their audience and we are sure that advertising on Logo will deepen the already strong bond they have with their readers.”
Genre Magazine is published monthly, with regular features on relationships, health, fitness, fashion, automotive and travel. The 30 second television commercial will run nationally on Logo and is available online at GenreMagazine.com.
ABOUT GENRE MAGAZINE
Genre Magazine has been the country’s premier gay men’s lifestyle magazine for over 17 years. Through Genre’s partnership with Window Media and HX Media, the group operates top quality gay and lesbian lifestyle magazines and newspapers with a combined weekly readership of more than 650,000.
For Genre Magazine
Media Contact:
William Kapfer, 646-695-0266
f: 202-478-1966
Vice President & Publisher
wkapfer@window-media.com
