MOUNT LAUREL, N.J. MOUNT LAUREL, N.J. - (Business Wire) Please replace the release dated May 5, 2008 with the following corrected version due to multiple revisions.
The corrected release reads:
Y-ME MOTHER’S DAY RACE TO EMPOWER FINDS A PASSIONATE PARTNERSHIP WITH OKI PRINTING SOLUTIONS AND CDW HELPING SURVIVORS CELEBRATE LIFE WITH THE “TWIN SISTER”
Leading printer manufacturer in partnership with CDW provides the “Twin Sister” as the official pace car of the Y-ME Race to Empower event
OKI Printing Solutions in partnership with CDW announce their official sponsorship for the Y-ME National Breast Cancer Organization’s Race to Empower in Chicago’s Grant Park on Mother’s Day, May 11, 2008. On behalf of the Color Me OKI philanthropic program, they will provide the “Twin Sister,” a 53 year-old Pink Cadillac Fleetwood, as the official pace car for the walk/run. The vehicle is an exact replica of the 1955 Pink Cadillac that Elvis gave to his mother and represents the rebuilding process many men and women must go through when restoring their mind, body and souls after battling breast cancer. In addition to leading the race, the “Twin Sister” will also be stationed at the Color Me OKI booth with a Tribute Artist entertaining the crowd while photos will be provided for free on site along with keepsake frames to mark the moment.
Y-ME is celebrating its 30th anniversary as the nation’s first national non-profit breast cancer organization, whose mission is to ensure, through information, empowerment and peer support that no one faces breast cancer alone. The goal of this year’s event is to raise $5.3 million to benefit programs and services offered free of charge to anyone seeking information and support when facing breast cancer. The Race to Empower is expected to draw more than 36,000 supporter; a perfect environment to champion those battling breast cancer, commemorate the lives of those who were taken and raise awareness of the disease. Race kick off begins at 8:00 a.m. at the corner of Columbus Dr. and Balbo Dr. and the day continues with festivities held in Grant Park.
The Color Me OKI philanthropic program was launched in April of 2007 after the employees voted to adopt breast cancer as the company’s leading philanthropic cause. The backbone of the program was the “Twin Sister,” a Pink Cadillac Fleetwood that was personally restored by the company’s CEO, Stewart Krentzman and his wife Bonnie. The company decided to pair the vintage vehicle with a Tribute Artist and took the tour on the road supporting 21 cancer events, while taking photos of attendees and printing them on its digital color printers provided by OKI Printing Solutions. OKI Data Americas continues the tour with the “Twin Sister” supporting the Y-ME Race to Empower.
“Both OKI Printing Solutions and CDW feel strongly about making a difference in our communities, and supporting the causes that affect our friends, families and neighbors,” said OKI Data Americas’ President and CEO Stewart Krentzman. “Together, both companies are committed to the fight against breast cancer, celebrating the lives of all those affected by the disease and we hope the “Twin Sister” will help create a lasting memory for all involved at this year’s Y-ME Race to Empower event.”
For the second year of the program “Twin Sister” is joined by the “The 1950’s Icon,” 1959 Pink Cadillac Series 62 convertible, which was also personally restored by the Krentzman’s to solely support the breast cancer cause. In addition, the 2008 Color Me OKI philanthropic program has also broadened to help raise awareness of the importance of colorectal cancer prevention. The program will be providing the one-of-a-kind 1992 “Spirit of America” neoclassic Corsair to colorectal cancer events in order to build awareness for such a highly preventable disease.
The Color Me OKI program has a unique approach to supporting both breast and colorectal cancers, staying true to the company’s dedication to customer intimacy. OKI Data Americas, one of the leading printer manufacturers in the U.S., takes a distinctive and passionate approach to business, engaging with customers on a one-on-one basis to understand their needs. It goes beyond traditional service to develop long term partnerships with each customer and make them feel like customers again. The Color Me OKI programs’ personal and passionate approach is an extension of the company’s commitment to service and making a difference in the community.
The program supports the corporate philanthropic mission of Oki Electric Industry Company, Ltd., the Tokyo, Japan-based parent company of OKI Data Corporation, which is to undertake social contribution activities that help realize the genuine enrichment of society, and contribute to the quality of life for people around the world.
About OKI Data Americas, Inc.
OKI Data Americas Inc., headquartered in Mount Laurel, N.J., and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized document management solutions under the OKI Printing Solutions brand, including digital color and monochrome printers, color and monochrome multifunction products and serial impact dot matrix printers, as well as a full line of options, accessories and consumables. OKI Data Americas takes a consultative approach to supporting every customer’s needs and delivering individualized print solutions that optimize business performance. The company’s innovative technology is backed by its parent company Oki Electric Industry Co., Ltd., a world leader in information processing systems, telecommunications and electronics and a $6.1 billion multinational corporation with headquarters in Tokyo. Keeping its customers needs top of mind, OKI Data Americas is ISO 9001:2000 certified and most products have earned the ENERGY STAR® certification.
Domus, Inc.
Jade Trombetta, 215-772-2184
jtrombetta@domus1.com
or
OKI Data Americas
Susan Kirvan, 856-222-7258
skirvan@okidata.com
