NEW YORK - (Business Wire) First graph, first sentence of release dated June 11, 2008 should read: "... in one application for long after the product dries." (sted "... in one application for up to 150 minutes after its initial application.").
Fifth graph, second sentence of release should read: "... prevents the development of antibiotic resistant strains." (sted "... prevents the development of antibiotic resistant strains, unlike products that contain triclosan.").
The corrected release reads:
EQUIFIT INTRODUCES CLEANLOTION -- A LUXURIOUS SILVER-INFUSED HAND SANITIZER AND MOISTURIZER IN ONE
New Addition to SpaCare Line Leaves Skin Soft, Smooth and Sanitized
EquiFit Inc., provider of state-of-the-art performance, health and spa care products, announced today the availability of AgSilver™ CleanLotion1, a new spa-quality lotion infused with silver – providing a dual purpose hand sanitizer and sumptuous moisturizer that refreshes dry skin and decreases bacteria in one application for long after the product dries.
CleanLotion goes on moist and fresh but the silver is in there working hard to provide lasting coverage. Its alcohol-free, odorless formulation allows the lotion to stay on skin and continue to work long after its application, sparing users the usual apply—evaporate—dry—repeat cycle that can be so damaging to skin. This is particularly true during the summer months where skin is continually subjected to the punishing effects of the sun.
“Wherever you go, you see hand sanitizers these days, but most only last until they evaporate, then they need to be reapplied,” said Alexandra Cherubini, founder and president of EquiFit. “Each time I’d go to the spa or gym I’d bring a hand sanitizer and think ‘there should be alternative choices – ones that are effective, last longer and have the soothing qualities of other moisturizers.’ CleanLotion was the answer.”
The silver, sanitizing component is enriched with a lavish blend of shea butter, aloe, mango and soy, to make you want to reapply the lotion more than you have to -- particularly because it remains effective for up to two and a half hours.
It is historically known that silver kills bacteria, and chelated silver has been found to be effective against more than 240 different disease-causing pathogens (bacteria, fungi and viruses). When blended with quality ingredients, CleanLotion not only protects, it pampers—and because it works on a cellular level, it prevents the development of antibiotic resistant strains.
EquiFit SpaCare has harnessed the benefits of silver for people in spa, health and fitness facilities – places more under fire for the spread of germs in recent years than ever before. These natural locations for heavy hand sanitizing can also make AgSilver products available to customers on site, or sell them through their retail channels for home use.
In February 2008, the first product in EquiFit’s Silver SpaCare line, SilverClene24™, a silver surface disinfectant that lasts for up to 24 hours, was selected as a product to watch by SpaFinder, from a broad field of products at the Los Angeles Spa and Resort and Medical Aesthetics Expo. According to Cherubini, “this underscored the need for less environmentally-invasive products that curtail the spread of germs in public settings. With that in mind, we look forward to launching other products in the AgSilver SpaCare line in the coming months.”
EquiFit, Inc. is committed to the use of technology, innovation and experience to create spa, fitness and wellness products by applying enhanced athletic performance benefits and materials to everyday use. EquiFit’s state-of-the-art solutions, innovative products, intuitive problem solving and impeccable design bring customers advantages to enhance daily living whether at a spa, fitness center or home.
To order or find out more about SilverClene24 go to www.EquiFItSpaCare.com or call 1-877-4EQUIFIT (437-8434).
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1 AgSilver CleanLotion is alcohol and triclosan-free.
It is not intended to diagnose or treat illness or disease.
US Pat# 6555.508 Other Patents Pending.
EquiFit, Inc.
Eileen F. Michaels, 212-777-2266
emichaels@EquiFitSpaCare.com
