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Cool Earth Solar CEO to Speak at 22nd Annual NREL Industry Growth Forum

LIVERMORE, Calif. - 
      Cool Earth Solar, a utility-scale solar company that provides clean 
      energy at prices competitive with traditional fossil fuels, today 
      announced that CEO Rob Lamkin has been selected to speak as part of the 
      Clean Energy Entrepreneurs pitch at the National Renewable Energy
Posted : Tue, 03 Nov 2009 21:42:03 GMT
Author : Cool Earth Solar
Category : Press Release
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LIVERMORE, Calif. - (Business Wire) Cool Earth Solar, a utility-scale solar company that provides clean energy at prices competitive with traditional fossil fuels, today announced that CEO Rob Lamkin has been selected to speak as part of the Clean Energy Entrepreneurs pitch at the National Renewable Energy Laboratory (NREL) Industry Growth Forum in Denver, Colorado, November 3-5, 2009. After a competitive review of 285 applications, Cool Earth Solar was one of only 34 companies selected to present at this year’s event.

Who: Rob Lamkin, CEO of Cool Earth Solar

What: Clean Energy Entrepreneur pitch

Where: Grand Denver Hyatt, 1750 Welton Street, Denver, Colo. 80202

When: Wednesday, November 4, 2009, 10:00 a.m.-12:00 p.m. PT

Lamkin’s discussion will provide a thought-provoking assessment of the future of solar energy. He will identify key hurdles that must be overcome for solar to reach its potential as an economically viable energy resource that can largely displace fossil fuels as the primary global energy source.

Cool Earth Solar has created a breakthrough concentrated photovoltaic (CPV) technology that massively scales to meet the world's power demands at prices competitive with traditional fossil fuels. Unlike most solar systems that require large amounts of heavy, expensive materials, Cool Earth Solar’s inflated CPV technology is primarily made of ordinary thin-film plastic and air. When inflated, Cool Earth Solar’s concentrator naturally forms a shape that focuses sunlight onto a PV cell and magnifies it by up to 400 times. This design generates the same amount of electricity as traditional flat-panel PV systems while using up to 300 to 400 times less solar cell material.

About NREL and the Industry Growth Forum

NREL is the U.S. Department of Energy’s primary national laboratory for renewable energy and energy efficiency research and development. NREL is operated for the DOE by the Alliance for Sustainable Energy, LLC.

NREL pioneered its Industry Growth Forum in 1995 and today it is one of the nation’s premier clean energy investment forums. The 2009 Forum will feature 34 clean energy companies presenting business plans and growth strategies in technologies including fuel cells, hydrogen, wind, energy efficiency, photovoltaics, biofuels and energy storage. Its rich “educational content” distinguishes NREL’s Growth Forums and leaves all participants, including entrepreneurs, venture capitalists and corporate investors, with a deeper understanding of the evolving energy market and what a business must do to thrive. For more information, please visit http://www.cleanenergyforum.com/

About Cool Earth Solar

Cool Earth Solar develops, builds and owns solar power plants utilizing its patented concentrated photovoltaic (CPV) technology. By radically reducing the material cost and weight of CPV, Cool Earth Solar is creating a clean energy solution that massively scales to meet the world's power demands at prices competitive with traditional fossil fuels. To learn more about its unique technology, please visit www.coolearthsolar.com.

Schwartz Communications, Inc.
Jill Reed, +1 415-512-0770
Alison Mickey, +1 415-512-0770
coolearthsolar@schwartz-pr.com


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