Cooking Made Easy - Shirley J, a Utah Company, Launches National Food Brand

OREM, Utah, Nov. 9 /PRNewswire/ -- Perfect for busy families, experienced and beginning cooks, Shirley J, an exclusive food products company, has launched its products to individual consumers; www.shirleyj.com. Established in 1978 by food products inventor, Don Smith, Shirley J specializes in just-add-water sauces, bakery mixes and soup bases, and previously sold its products solely to restaurants and chefs.

"With Shirley J's successful 30-year history in commercial kitchens, we decided now is the time to make these products available to the public," said Kelly Olsen, president and CEO of Shirley J. "This product provides such incredible benefits to families. It's quick, easy and cost-effective - something important for those struggling in today's economy who want to make sure they are still putting nutritious food on the table."

Local entrepreneurs, who believe Shirley J products hold one of the most significant cooking discoveries in decades, purchased the company in early 2009. By making its products available to the home user, Shirley J encourages home cooks to unlock their creativity in the kitchen, helping them prepare gourmet dishes on a family-friendly budget.

Shirley J strives to produce universal, foolproof, economical and healthy products, with its flagship product being the Universal Sauce: a base that can be used as a building block for thousands of recipes. Even more novel is the need to just add water to the Universal Sauce, stir and heat to create a smooth and savory sauce that won't separate or curdle, even if left simmering for hours.

"We envision the Universal Sauce as the next must-have kitchen staple in America," said Olsen. "When you have the chance to see, try and taste the results of this product you will understand that it has endless applications in any type of cooking. With Shirley J, you are only limited by your imagination.

"We plan to reach every home in America with Shirley J products, eventually spanning global markets to help all home cooks become tasteful connoisseurs with better results, superior flavor and less calories and fat than other options," he said.

Products in the line range from $6.95 to $39.95 and yield multiple servings. In fact, Shirley J Universal Sauce, which costs $24.95, can make 20 servings of biscuits and gravy, 10 large pizzas, 25 servings of macaroni and cheese, 25 servings of chicken enchiladas and 13 servings of coconut curry all from a single bag.

Shirley J products can be purchased at www.shirleyj.com, by calling 801-225-5073 or visiting the Shirley J storefront at 15 East 400 South, Orem, UT 84058.

ABOUT SHIRLEY J

Purchased in 2009 by Kelly Olsen, Mike Olsen, and Shon Whitney, Shirley J is an exclusive food products company that specializes in just-add-water sauces, soups and bakery mixes that make home cooking more enjoyable, economical and successful. Shirley J's unique and universal products have been time-tested in commercial kitchens and bakeries for more than 30 years. Headquartered in Orem, Utah, Shirley J products can be purchased at their storefront, online or through their direct-to-consumer rebate and rewards program nationwide. For more information, please visit: www.shirleyj.com.