NEW YORK, NY -- 10/10/08 --
As the sweetener industry seeks natural
sweeteners with lower caloric value and glycemic index than sugar, and
perceived "safer" artificial sweeteners, stevia products are poised to make
a splash, according to "Trends in the U.S. Market for Sugar, Sugar
Substitutes and Sweeteners," a new report from Packaged Facts.
Packaged Facts pegs the 2007 retail market for sweeteners at $3.1 billion,
and projects that the market will grow to $3.2 billion by 2012. The
composition of the market may shift with the introduction of stevia
extracts, continued growth of the organic and less-refined sugar
categories, and the decline of saccharin.
Stevia is a wild card in the marketplace. Made from the Stevia or sweetleaf
plant, it is a natural but non-nutritive high-intensity sweetener with up
to 300 times the sweetness of sugar, making it extremely desirable in the
low-calorie food market. Stevia and its derivatives are currently only
approved for sale as dietary supplements in the United States. However,
there are industry expectations for approval on the horizon for use in food
and beverages, and applications in place for patent protections for a
stevia derivative developed jointly by Coca-Cola and Cargill, as well as
one developed by PepsiCo and Merisant Co., under brand names Purevia and
Truvia.
"Various health, consumer and market trends will affect the sweetener
market," says Tatjana Meerman, publisher of Packaged Facts. "A focus on
low-glycemic-index foods supports growth for high-intensity non-nutritive
sweeteners; concerns about health effects of high-fructose corn syrup may
slow its sales as marketers switch to alternatives; continued trending
toward natural ingredients will drive growth for natural and organic sugar
and sweeteners."
"Trends in the U.S. Market for Sugar, Sugar Substitutes and Sweeteners"
examines the latest information on market size, projections for future
growth, future trends and opportunities, consumer demographics, retail
landscape, and leading producers. For further information visit:
http://www.packagedfacts.com/Trends-Sugar-Substitutes-1767538/.
About Packaged Facts - Packaged Facts, a division of Market Research Group,
publishes market intelligence on a wide range of consumer industries,
including consumer goods and retailing, foods and beverages, demographics,
pet, and financial products. Packaged Facts also offers a full range of
custom research services. For more information contact Jenn Tekin at
240-747-3015 or jtekin@marketresearch.com.
Contact:
Jenn Tekin
Packagedfacts.com
240-747-3015
jtekin@marketresearch.com
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Suite 504
Rockville, Maryland 20852
800.298.5294
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www.PackagedFacts.com
