NEW YORK - (Business Wire) XHTML (eXtensible Hypertext Markup Language) is a format which retains the features and functionality of the original document while enhancing online search functions. XHTML allows content providers to exercise more control regarding the look and feel of their press releases
– issuers are to embed hyperlinks behind keywords, present wider earnings tables that include underlines, and include bullets & superscript notations. Dozens of major portals and websites worldwide have already embraced the XHTML format, including Yahoo Finance!, Google News and Morningstar.
Adoption of these features can also improve search engine rankings of news releases. Appropriate hyperlinks and relevant formatting such as bolded keywords and bulleted highlights may enhance a release's search engine optimization (SEO) and overall visibility throughout the Internet.
"We are very pleased to be distributing XHTML press releases from Business Wire throughout our extensive network of corporate and database clients," said Chip Brian, Comtex's president and CEO. "The availability of XHTML technology will bring an extensive array of benefits to our customers, as well as providing our partner's clients with further targeted distribution among our client base."
"Business Wire has been delivering its news in XHTML for almost two years," said Cathy Baron Tamraz, Business Wire's president and CEO. "XHTML is another example of Business Wire's technology leadership, and willingness to pioneer industry standards. The launch of our proprietary NX news delivery platform in 2003, which has since earned a U.S. patent, remains the prototype for simultaneous and secure real-time news delivery to a global audience. Clearly, Business Wire has taken a lead role in influencing the future direction of the news and information industries."
About Comtex
Comtex (www.comtex.com) provides real-time news, Comtex SmarTrend Alerts® and economically useful information. Comtex customers receive select content from key sources which is further enhanced with stock tickers and an extended lexicon of relevant terms. With a specialization in the financial news and content marketplace, Comtex receives, enhances, combines and filters news and content received from national and international news bureaus, agencies and publications, and distributes more than one million total stories per day. Comtex’s state-of-the-art technology delivers this relevant content and reliable service in real-time. Comtex also provides several SmarTrend Alert products to consumers, including a daily stock market letter (Morning Call), selected stock news (SmarTrend Spotlights), and its banner product, SmarTrend Alerts (via subscription at www.mysmartrend.com). Comtex has offices in New York City; Boston, Massachusetts; and Alexandria, Virginia.
SmarTrend® is a registered trademark of Comtex News Network, Inc.
Please Note: Except for the historical information contained herein, this press release contains forward-looking statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, as amended, that involve a number of risks and uncertainties. These forward-looking statements may be identified by reference to a future period by use of forward-looking terminology such as “anticipate,” “expect,” “could,” “intend,” “may” and other words of a similar nature. These statements involve risks and uncertainties that could cause actual results to differ materially from those contemplated herein, including the occurrence of unanticipated events or circumstances relating to the fact that Comtex is in a highly competitive industry subject to rapid technological, product and price changes. Other factors include the possibility that demand for the Company's products may not occur or continue at sufficient levels, changing global economic and competitive conditions, technological risks and other risks and uncertainties, including those detailed in the Company's filings with the Securities and Exchange Commission. Comtex undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
Comtex News Network, Inc.
Amber Gordon, 703-797-8011
agordon@comtex.com
or
Business Wire
Neil Hershberg, 212-752-9600
