Company Update: Xcellink International (OTCBB: XCEL)

(EMAILWIRE.COM, October 29, 2009 ) October 29, 2009, New York, NY - The PC and Internet opened up a massive new channel for commerce and now the mobile phone is opening up yet another new one.  Consumers are buying items through their mobile phones, not just over them.  It's called m-Commerce and it's already showing tremendous growth potential, though the sector is still in its infancy stage.  Xcellink owns the patents that can grow m-Commerce out of infancy in a hurry.
 
Revenues in the US alone are already well into the billions and m-Commerce transactions are pegged for a 12-fold increase by 2013... to $800 billion.
 
Domestic Revenue Breakdown
 
Papa John's already has $1 million in m-Commerce revenue this year. Based on their reported m-Commerce growth rate, they expect $10 million in m-Commerce revenue this time next year. Domino's reports similar m-Commerce growth expectations. 
 
So far, m-Commerce has broken into just a few sectors; movie/event tickets, hotel/travel accommodations and tickets, fast food/pizza, music/games, coffee, TV content.  These are all low priced and non-tangible items.  No clothes, books, appliances, electronic gadgets, computer equipment.  And yet…
 
m-Commerce Revenue Growth is Exploding
 
In the US alone, m-Commerce revenues are growing at a remarkable pace. According to IDC and Jupiter Media Metrix, US m-Commerce revenues climbed from $127 million in 2001 to over $58 billion in 2007. The progression of m-Commerce revenue chart looks to have just entered the Early Adoption stage; the point at which the most aggressive and fastest growth is just about to begin.
 
A recent study by Informa Telecoms & Media shows that advances in technology will drive a 12-fold increase in mobile transaction values - to more than more $800 billion by 2013.  Jumping to near $1 trillion from under $200 million is revolutionary revenue growth in any one's book. And yet, many experts recognize there are obstacles keeping the m-Commerce sector from reaching its full potential.  Conquer those obstacles and m-Commerce can erupt way beyond its already impressive debut.
 
A Closer Look Inside Xcellink
 
Xcellink is a patented business process that specifically covers the automated data interchange of secure and authenticated financial transactions between customers and merchants over a local, wired, or wireless electronic link.  This is a GLOBAL commerce solution, ADDRESSING ALL THE KEY ISSUES OF SECURITY AND INTER-OPERABILITY WITH EXISTING SYSTEMS.  
 
Xcellink has the capability to be used in every financial transaction as a low-cost alternative to cash, potentially replacing all credit, debit, charge and smart cards.  It is unique (and patented) in that it enables the user, rather than the merchant, to initiate and control the transaction - without the need to provide any credit card details. 

Xcellink International Key Developments
 
October 20, 2009 - Xcellink announced the availability of licenses to develop and operate consumer-based financial systems for the general supply of goods and services worldwide. This follows from the award of patents to Xcellink in about 15 major jurisdictions covering a great many states and countries.
 
October 22, 2009 - Xcellink announced that Dr. Ray Powers has been appointed to the Company's Board of Directors.  Dr. Powers' business leadership experience spans decades including 30 years in the Fortune 500 corporate environment of AT&T/Quest, followed by accomplishments in a variety of enterprise scenarios.
 
October 27, 2009 - Xcellink announced that it has built a prototype on Research In Motion's (RIM) Blackberry software platform.  The value of remote mobile payment by smart phones is set to reach $389 million in 2009, rising rapidly to $8.6 billion by 2014, according to forecasts from Mercator Advisory Group. With 40 million mobile web users expected to rise 50% in 2009 and almost 75% of mobile subscribers accessing data services (principally SMS) this channel is getting wider and richer faster than anticipated, says Mercator.

Disclosure:  All material herein was prepared by Keros Capital Inc. (Keros) based upon information believed to be reliable. The information contained herein is not guaranteed by Keros to be accurate, and should not be considered to be all-inclusive. The companies that are discussed in this opinion have not approved the statements made in this opinion. This opinion contains forward-looking statements that involve risks and uncertainties. This material is for informational purposes only and should not be construed as an offer or solicitation of an offer to buy or sell securities. Keros is not a licensed broker, broker dealer, market maker, investment banker, investment advisor, analyst or underwriter. Please consult a broker before purchasing or selling any securities viewed on http://www.keroscapital.com or mentioned herein.  Keros has been compensated five thousand dollars for this advertising effort.  Keros has also received five thousand dollars for previous advertisements, and expects to receive additional compensation in the future.  Keros affiliates, officers, directors and employees may own shares and may buy and sell additional shares of the company mentioned herein and may profit in the event those shares rise in value.  Keros will not advise as to when it decides to sell and does not and will not offer any opinion as to when others should sell; each investor must make that decision based on his or her judgment of the market.  Copyright 2007 by Keros Capital.  All rights reserved.  This publication or part thereof may not be duplicated or reprinted without the written permission of the Publisher. Facsimile including photocopy(s) is strictly forbidden, except for facsimile correspondence between Keros Capital.  If this publication contravenes any securities laws and/or regulations, the securities regulations of the country will prevail.  In this event, this publication must be discarded immediately.  Anyone not wishing to receive future Keros Capital Investor Reports should email us at opt-out@keroscapital.com
 

Xcellink International
         Jim Mav
         908-464-1747
         jimmav@keroscapital.com