NEW YORK - (Business Wire) Cointreau, an essential ingredient in the original Margarita and Cosmopolitan, is unveiling today the spectacular
Cointreau Caviar, derived from a scientific molecular mixology process. In an invitation-only event to be held in the Skyroom of the New Museum, Manhattan
’s leading barmen will join Richard Lambert, Cointreau
’s global brand ambassador, as he prepares the caviar using a technique that transforms the Cointreau liqueur from a liquid into a set of solid
“pearls.
” The iridescent caviar, which features edible flakes of 24-karat gold, is served with a variety of upscale Cointreau cocktails, either on the side or floating in suspension within the mixture. The result is a unique gustative and aesthetic experience.
Cointreau Caviar is the result of nearly 12 months of experimentation, and was originally perfected in the Cointreaupolitan cocktail (Cointreau, cranberry juice and fresh lime juice). Cointreau developed the cocktail with renowned mixologist Fernando Castellon, applying molecular gastronomy techniques used in cutting-edge food preparation to the transformation of Cointreau liqueur from a liquid into a solid.
“This is the first time that bartenders have been provided with the instruction and tools necessary to replicate the spherification process in a bustling bar environment,” says Lambert.
The launch of the Cointreau Caviar, and the offering of the highly-specialized tool kits used to create the “pearls,” places Cointreau at the forefront of spirits innovation, transforming the complex world of mixology and science into a reality that sets a new benchmark in the cocktail world.
Launching simultaneously and exclusively in London, Paris and New York to international leading barmen and mixologists, the Cointreau Caviar will quickly find its way into the most luxurious and trendy bars of the world’s major capitals and into the hearts of the boldest trend-setters this spring.
About Cointreau
Created more than 150 years ago in Angers, France, Cointreau is one of the world’s most famous crystal clear spirits. Cointreau’s distinctive square-shaped bottle, with rounded shoulders and warm amber color is recognized worldwide, as well as its subtle taste – a perfect balance of bitter and sweet orange peels grown and meticulously selected for their quality. Cointreau is best known as being a key ingredient in the most popular cocktail in the US: the Margarita. In 1948, socialite Margarita Sames combined Cointreau, tequila and lime to create the original margarita. In addition, Cointreau is an essential ingredient in the Cosmopolitan and other top shelf cocktails, like the Sidecar and Cointreaupolitan. Its versatility, defined by its capacity to combine the richness of its flavors and aroma, make it a perfect choice neat or on ice.
Today, more than 13 million Cointreau bottles are sold worldwide and Cointreau remains the authentic choice of many top bartenders in the smartest and most fashionable bars. The average retail price for a 750mL (25.4 oz.) bottle of Cointreau is $35 to $40. Cointreau is distributed by Rémy Cointreau USA, Inc., the U.S. subsidiary of Rémy Cointreau in France.
About Rémy Cointreau USA, Inc.
Established in 1981, Rémy Cointreau USA is a subsidiary of Rémy Cointreau, SA, charged with importing and distributing an extensive portfolio of premium and ultra premium spirits and wines. Headquartered in New York City, Rémy Cointreau USA imports and distributes products from the full range of the wine and spirits spectrum, including cognacs, brandies, liqueurs, scotches, rums, gins, champagnes and both still and sparkling wines. Exclusive brands include Rémy Martin® Cognac, Cointreau® Liqueur, The Macallan® Scotch Whisky, The Famous Grouse® Scotch Whiskey, Highland Park® Scotch Whiskey, Russian Standard Vodka, imperia Vodka, Damrak® Gin, Mount Gay® Rum, Champagne Piper-Heidsieck®, Champagne Charles Heidsieck®, Merryvale®, Masi® Agricola, Vietti®, Biondi Santi®, Laroche®, Piper Sonoma® and Bearboat® Wines.
Live Cointreauversially. Drink Responsibly.
©2007 Cointreau Corp. COINTREAU® Liqueur. 40% alc./vol. Imported by Rémy Cointreau USA, Inc., New York, NY. Cointreau Bottle Design®. Banderole Design®. E. Cointreau Seal Design®. E. Cointreau Signature®. Cointreau Label Design®. BE COINTREAUVERSIAL®. www.cointreau.com
Formula
Kelly Urban, 212.219.0321
Urban@formulapr.com
