Co-Founder of Shopping.com Joins WAFFiL

SAN DIEGO, Nov. 4 /PRNewswire/ -- WAFFiL, an innovative marketing & technology solution that monetizes plasma and LCD televisions, announced today that Douglas Hay has joined its executive team as Chief Operating Officer. Mr. Hay will oversee all operational aspects of the company with a focus on the patent pending WAFFiL product line.

"I am excited about the opportunity to join WAFFiL," said Mr. Hay. "Marketing via utilization of our interactive approach allows for a more engaging customer experience and increased revenues for our clients." Hay will also be critical in the operational planning for WAFFiL, assisting in the areas of investor relations, business planning, U.S. and international distribution, marketing and long term planning.

"Douglas brings a lot to the table with his extensive background in marketing and operations development, and I believe that WAFFiL will benefit from his entrepreneurial perspective on technology," said Rick Enrico, CEO & President of WAFFiL. "We are excited to have him on our team."

"Advertising is changing to more detailed ROI metrics," Mr. Hay said. "I believe that WAFFiL is one of the few new groundbreaking products that give organizations a unique tool leveraging a previous capital investment in digital signage or in-location entertainment. Coupled with the interactive mobile data aggregation elements, I'm confident we can deliver an innovative approach to generate revenue for our clients."

Douglas Hay has more than 30 years of leadership experience in building retail brands and guiding established and early-phase companies. During his career, Mr. Hay has served in a variety of executive positions. His career achievements include Co-Founder, Executive Vice President/Chief Operating Officer of Shopping.com that sold to Compaq Computer Corporation in an all cash transaction of $280 million and Vice President-Marketing of Lucky Stores/Northern Automotive, a $900 million dollar retail corporation. Mr. Hay began his career in the advertising industry as a creative director/business manager involved as a day-to-day, active member of a retail consortium, and served as a principal in the acquisition, funding, startup design, and operation of fifteen privately and publicly traded retail companies in the United States and Canada.

About WAFFiL

Based in San Diego, the patent pending WAFFiL (Wireless Ad Frames For Interactive Loyalty) is owned and operated by ScreenWorks Media, LLC. The WAFFiL system is focused on reaching consumers in fun, relaxed and captive environments. As the first system that wraps around the perimeter of a plasma or LCD television, the WAFFiL creates a relationship between brand and consumer, brought to life by memorable campaigns that connect marketing relevance, targeted reach and reliable execution. See more at http://www.waffil.com