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Cleveland Clinic and Google Launch National 'Walk For Good' Campaign

Posted : Mon, 19 May 2008 19:15:42 GMT
Author : CLEVELAND CLINIC FOUNDATION
Category : Press Release
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Collaboration develops easy, interactive online walking program to provide consumers with a fun, easy way to achieve healthy living CLEVELAND, May 19
CLEVELAND, May 19 /PRNewswire/ -- Cleveland Clinic, a world-class academic medical center and leader in health and wellness, together with Google, the world's leading Internet search company, are proud to announce the launch of "Walk for Good," a new online walking program.
"Walk for Good" was unveiled today at an event at Google alongside the public launch of Google Health, of which Cleveland Clinic is also an integrated partner. These new offerings add to a growing network of opportunities that empower consumers to take charge of their health.
The "Walk for Good" program offers an easy-to-use web-based "gadget" where users can track the duration and frequency of their walks and invite friends and family to join them.
The program also contains health education video segments featuring leading Cleveland Clinic physicians who provide health and wellness tips and address topics in the areas of Sports Health, Exercise Physiology, Psychology, Nutrition and Cardiovascular Medicine. Users can also opt to receive daily and weekly articles written by Cleveland Clinic doctors, which provide them the opportunity to "learn on the go."
"As a world-renowned healthcare institution, we feel a responsibility to take the lead in championing wellness initiatives which inspire individuals to embrace healthier living," said Delos M. "Toby" Cosgrove, CEO and President of Cleveland Clinic. "Cleveland Clinic is fully committed to the continued development of innovative programs and approaches that integrate the best practices of traditional medicine with the latest advances in wellness, healthy living and disease prevention."
In its commitment to disease prevention and treatment, Cleveland Clinic has sought to collaborate with government, business, civic leaders and the communities it serves to reduce the high costs associated with preventable chronic conditions. In doing so, Cleveland Clinic seeks to bridge the national focus from the provision of "sick" care or disease treatment to the promotion of "health" care, wellness and disease prevention.
"Walk for Good is a groundbreaking effort that brings health and wellness into the 21st century by marrying the latest in online technology with timely health and wellness information from a leading medical resource," said C. Martin Harris, M.D., Chief Information Officer, Cleveland Clinic. "We are giving individuals a state-of-the-art tool they can use to incorporate healthy living into their daily routine."
Over the last century, the healthcare industry has successfully worked to reduce some of the biggest threats to life expectancy, including infant mortality and infectious disease. However, the rise and long-term effects of preventable chronic illness rooted in unhealthy behavior are exacting a significant personal and economic toll on the nation.
The treatment of chronic medical conditions comprise more than 75% of the nation's $1.4 trillion medical expenditures and account for 70% of all deaths in the United States, according to the Centers for Disease Control (CDC).
"Living a long and healthy life is less about genetics and more about choice. The high cost of chronic disease in this country can be attributed to three primary behaviors: tobacco, food, and physical activity," said Michael F. Roizen, M.D., Chief Wellness Officer, Cleveland Clinic. "The 'Walk for Good' campaign provides nearly two-thirds of our country with a fun and free way to get active and get fit!"
Introducing regular exercise, such as walking, into a daily routine can have a tremendous benefit on an individual's overall health. According to CDC research, walking lengthens the life of individuals with diabetes, regardless of age, sex, race, body mass index, length of time since diagnosis, and presence of complications or functional limitations. The same study also found:
-- People with diabetes who exercised by walking at least two hours a week
   lowered their mortality rate from all causes by 39 percent;
-- Walking three to four hours a week reduced mortality from all causes by
   54 percent;
-- Risk of death from heart disease can be reduced by 34 percent by
   walking at least two hours per week and one cardiovascular death a year
   might be preventable for every 145 people persuaded to walk at least
   two hours a week.

Users can easily add the Walk for Good gadget to iGoogle, the personalized Google homepage used by millions. Find the Walk for Good program on the http://www.google.com/walkforgood page. To find Google Health, a separate product offering by Google visit http://www.google.com/health .
About Cleveland Clinic
Cleveland Clinic, located in Cleveland, Ohio, is a not-for-profit multispecialty academic medical center that integrates clinical and hospital care with research and education. Cleveland Clinic was founded in 1921 by four renowned physicians with a vision of providing outstanding patient care based upon the principles of cooperation, compassion and innovation. U.S. News & World Report consistently names Cleveland Clinic as one of the nation's best hospitals in its annual "America's Best Hospitals" survey. Approximately 1,800 full-time salaried physicians and researchers at Cleveland Clinic and Cleveland Clinic Florida represent more than 100 medical specialties and subspecialties. In 2007, there were 3.5 million outpatient visits to Cleveland Clinic and 50,455 hospital admissions. Patients came for treatment from every state and from more than 80 countries. Cleveland Clinic's Web site address is http://www.clevelandclinic.org .
SOURCE Cleveland Clinic

Copyright © 2008 PR Newswire. All rights reserved.




Article : Cleveland Clinic and Google Launch National 'Walk For Good' Campaign
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