ClairMail Introduces First-to-Market Mobile Banking Adoption Services Offering

ClairMail strongly believes that the mobile phone is a game-changing device for the financial services industry. To realize the strategic potential of the mobile channel, it's important for banks to look beyond the online banking channel as the enrollment vehicle for mobile banking. ClairMail's first-of-its-kind mobile adoption process extends its industry leadership by providing additional value-added services to its comprehensive mobile banking platform, which includes multi-channel enrollment capabilities to enable all bank customers to quickly and securely register for mobile banking services.

"With a handset in just about every pocket, mobile banking has the potential to reach almost 100% of bank customers. That represents a growth opportunity unlike any other banking channel, even online," said George Tubin, Senior Research Director, Delivery Channels at TowerGroup. "As banks look to increase the usage of their mobile services, they must appeal to all of their customers, and select the right strategic partner that can enable and support aggressive growth and adoption. That strategic partner should have the clear vision, services and extensible platform that banks need to grow adoption today, and build a successful mobile strategy for the future."

As banks look for the best ways to drive the strategic potential of mobile banking and increase usage of their mobile services, ClairMail has unveiled a new suite of capabilities to meet these adoption needs. ClairMail's mobile banking adoption program includes:

--  Industry-Leading Market Research and Advisor Services - Access to the
    latest industry research, consumer surveys, and best practices for adoption
    and program management. ClairMail also makes strategic recommendations and
    analysis to ensure the successful execution of a mobile banking initiative

--  Best-of-Breed Adoption Services and Support - Implementation of
    recommendations and execution of customized mobile banking initiatives

--  Marketing Strategy and Best Practices - Development of critical print
    and web content including product materials, FAQs and demos tailored to
    specific audience demographics

--  Customized Adoption Reporting and Benchmarking - Provide analytics and
    reporting tools that empower financial institutions to ensure high-levels
    of customer satisfaction by adjusting content, marketing or enrollment
    processes
    

"Mobile represents the future of financial services and a tremendous growth opportunity for banks. However, banks' ability to generate substantial customer adoption and usage is essential to the success of any deployment," said Pete Daffern, CEO of ClairMail. "We already provide a best-of-breed technology platform to the nation's top financial institutions, and today we are introducing premier support services to take mobile banking usage to the next level. Our adoption services help banks institute both the strategy and practice that enable mobile to be a great growth channel for their organization."

About ClairMail

ClairMail is the leading provider of mobile solutions for banking, payment and card services. ClairMail provides a technology platform designed to help financial institutions realize the strategic potential of mobile banking, driving new levels of customer trust and loyalty, facilitating cross-sell opportunities and enabling near term, measurable cost savings. Financial institutions of all sizes now have an opportunity to reach 100% of their customer base and proactively deliver personalized content through multi-level alerting and triple-play convergence capabilities via a central customer interface. ClairMail's platform also offers multi-channel enrollment options to maximize mobile adoption and ROI, regardless of mobile device, carrier or back-end financial system. Founded in 2004, ClairMail is headquartered in Novato, Calif. For more information call (415) 884-7270 or visit www.clairmail.com.