ClairMail Introduces First-to-Market Mobile Banking Adoption Services Offering
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Tue, 03 Nov 2009 13:01:20 GMT |
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ClairMail, Inc. |
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NOVATO, CA -- 11/03/09 --
ClairMail, Inc., the leader in mobile banking
and payment solutions, today introduced the finance industry's first
end-to-end mobile banking adoption services offering. The complete services
include best practices across all phases of the mobile banking adoption
lifecycle -- Planning, Implementation, Marketing and Analysis -- enabling
financial institutions to optimize mobile adoption and usage, better engage
with their customers and drive toward the ultimate goal of realizing 100%
mobile banking adoption and high return on investment.
ClairMail strongly believes that the mobile phone is a game-changing device
for the financial services industry. To realize the strategic potential of
the mobile channel, it's important for banks to look beyond the online
banking channel as the enrollment vehicle for mobile banking. ClairMail's
first-of-its-kind mobile adoption process extends its industry leadership
by providing additional value-added services to its comprehensive mobile
banking platform, which includes multi-channel enrollment capabilities to
enable all bank customers to quickly and securely register for mobile
banking services.
"With a handset in just about every pocket, mobile banking has the
potential to reach almost 100% of bank customers. That represents a growth
opportunity unlike any other banking channel, even online," said George
Tubin, Senior Research Director, Delivery Channels at TowerGroup. "As banks
look to increase the usage of their mobile services, they must appeal to
all of their customers, and select the right strategic partner that can
enable and support aggressive growth and adoption. That strategic partner
should have the clear vision, services and extensible platform that banks
need to grow adoption today, and build a successful mobile strategy for the
future."
As banks look for the best ways to drive the strategic potential of mobile
banking and increase usage of their mobile services, ClairMail has unveiled
a new suite of capabilities to meet these adoption needs. ClairMail's
mobile banking adoption program includes:
-- Industry-Leading Market Research and Advisor Services - Access to the
latest industry research, consumer surveys, and best practices for adoption
and program management. ClairMail also makes strategic recommendations and
analysis to ensure the successful execution of a mobile banking initiative
-- Best-of-Breed Adoption Services and Support - Implementation of
recommendations and execution of customized mobile banking initiatives
-- Marketing Strategy and Best Practices - Development of critical print
and web content including product materials, FAQs and demos tailored to
specific audience demographics
-- Customized Adoption Reporting and Benchmarking - Provide analytics and
reporting tools that empower financial institutions to ensure high-levels
of customer satisfaction by adjusting content, marketing or enrollment
processes
"Mobile represents the future of financial services and a tremendous growth
opportunity for banks. However, banks' ability to generate substantial
customer adoption and usage is essential to the success of any deployment,"
said Pete Daffern, CEO of ClairMail. "We already provide a best-of-breed
technology platform to the nation's top financial institutions, and today
we are introducing premier support services to take mobile banking usage to
the next level. Our adoption services help banks institute both the
strategy and practice that enable mobile to be a great growth channel for
their organization."
About ClairMail
ClairMail is the leading provider of mobile solutions for banking, payment
and card services. ClairMail provides a technology platform designed to
help financial institutions realize the strategic potential of mobile
banking, driving new levels of customer trust and loyalty, facilitating
cross-sell opportunities and enabling near term, measurable cost savings.
Financial institutions of all sizes now have an opportunity to reach 100%
of their customer base and proactively deliver personalized content through
multi-level alerting and triple-play convergence capabilities via a central
customer interface. ClairMail's platform also offers multi-channel
enrollment options to maximize mobile adoption and ROI, regardless of
mobile device, carrier or back-end financial system. Founded in 2004,
ClairMail is headquartered in Novato, Calif. For more information call
(415) 884-7270 or visit www.clairmail.com.
For media inquiries, please contact:
LaunchSquad
Gavin Skillman or Rachel Levine
Clairmail@launchsquad.com
(212) 564-3665 or (415) 625-8555
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Market Wire. All
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