Choco Taco(R)... One Cool Taco

ENGLEWOOD CLIFFS, N.J., June 3 NJ-ChocoTaco-Klondike


Frozen Taco's Identity Revealed ... Klondike(R) is the Mastermind

ENGLEWOOD CLIFFS, N.J., June 3 /PRNewswire/ -- On the evening of June 1, 2009, at approximately 11:45 p.m. EDT., a certain frozen novelty was unwittingly thrust into the late-night network television spotlight. From there, the media frenzy and debates began. What is a Choco Taco(R)? Where did the Choco Taco(R) come from?? How can I get my hands on a Choco Taco(R)???

While Choco Taco(R) prides itself on living life out of the spotlight and under the radar, this indulgent delight is coming out of hiding to set the record straight once and for all. The Klondike(R) Choco Taco(R) consists of delicious fudge rippled, reduced-fat vanilla ice cream, housed in a sugar taco cone, and topped with milk chocolate coating and crunchy peanuts...definitely one cool taco.

"Choco Taco(R) is a fan favorite with a cult following. After a steady career in the cut-throat frozen novelty world (aka fro-biz), we're thrilled it's finally getting the star treatment it deserves," said David Burrows, Senior Brand Director for Klondike. "If you're hungry for fame and celebrity, Choco Taco can't help you there... but if you're just hungry, the Choco Taco is sure to satisfy."

Where Did the Choco Taco(R) Come From?
Choco Taco's(R) talent was first discovered by Alan Drazen in Philadelphia in the 1980's. Twenty-five years and 750 million Choco Taco sales later, this cool treat is a proven success story.

Where Can I Get My Hands on a Choco Taco(R)?
The Choco Taco(R) is available at grocery stores, convenience stores and gas stations nationwide for a suggested retail price of $1.00 - $1.49.

Media Contacts: Vanessa Mason
GolinHarris for Klondike
(312)729-4337
vmason@golinharris.com

SOURCE Klondike