BEIJING, July 2 STV-Chosen-by-SARFT
BEIJING, July 2 /Xinhua-PRNewswire/ -- China Digital TV Holding Co., Ltd.
(NYSE: STV) the leading provider of conditional access (CA) systems to
mainland China's growing digital television market today announced that the
Company has been designated as a mobile TV solution developer by the State
Administration of Radio Film and Television (SARFT), China's regulatory body
on broadcasting.
Under the contract signed with Zhongguang Satellite Mobile Broadcasting
Corporation, a subsidiary of SARFT, China Digital TV will develop Electronic
Service Guide (ESG) solutions based on China Mobile Multimedia Broadcasting
(CMMB) standards.
CMMB is a home-grown broadcasting platform designed for mobile devices
such as mobile phones, PDAs, MP4 devices and laptop computers. Earlier this
year, CMMB services were launched in 37 cities in China including Beijing,
Shanghai and Tianjin. People can watch seven to eight TV channels and receive
radio programs on mobile devices with embedded CMMB chips. During the 2008
Olympic Games beginning this August, CCTV, China's central television station,
will broadcast Olympic programming to CMMB users.
ESGs are program navigation guides used in mobile TV platforms. Mobile TV
viewers can use an ESG to quickly search and find multimedia broadcasting
information, like program airing time, classification and show summaries.
"We are pleased that SARFT has once again chosen China Digital TV as their
technology solution partner," said Mr. Jianhua Zhu, China Digital TV's chief
executive officer. He continued, "SARFT's selection helps us gain an
important foothold into the mobile TV market, a market with immense potential.
China's digital TV industry is evolving with the development of multiple
viewing platforms. This wealth of new outlets provides China Digital TV with
many opportunities for growth."
In China, the potential market for ESG usage is very broad as more than
300 network operators are expected to install head-end ESG applications and
terminal-end ESG software will be adopted by millions of mobile device users.
According to Chinese Ministry of Industry and Information Technology, the
number of mobile phone subscribers in China reached approximately 600 million
by the end of May 2008.
Safe Harbor Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended. Such forward-looking
statements are made under the "safe harbor" provisions of the U.S. Private
Securities Litigation Reform Act of 1995.
These forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "future," "intends," "plans," "believes,"
"estimates," "may," "should" and similar expressions. Statements that are not
historical facts, including statements about China Digital TV's beliefs and
expectations, are forward-looking statements. Forward-looking statements
involve inherent risks and uncertainties. A number of factors could cause
actual results to differ materially from those contained or implied in any
forward-looking statement.
Further information regarding these and other risks and uncertainties is
included in our registration statement on Form F-1 and other documents filed
with the U.S. Securities and Exchange Commission. China Digital TV does not
assume any obligation to update any forward-looking statements, which apply
only as of the date of this press release.
About China Digital TV
Founded in 2004, China Digital TV is the leading provider of conditional
access ("CA") systems to China's rapidly growing digital television market. CA
systems enable television network operators to manage the delivery of
customized content and services to their subscribers. China Digital TV
conducts its CA-related business through its subsidiary, Beijing Super TV Co.,
Ltd., and its affiliate, Beijing Novel-Super Digital TV Technology Co., Ltd.
and its value-added services business through its subsidiary, Beijing
Novel-Super Media Investment Co., Ltd.
For more information please visit the Investor Relations section of China
Digital TV's website at http://ir.chinadtv.cn .
For investor and media inquiries, please contact:
In China:
Eric Yuan
China Digital TV
Tel: +86-10-6297-1199 x6171
Email: ericyuan@novel-supertv.com
Helen Plummer
Ogilvy Financial, Beijing
Tel: +86-10-8520-3090
Email: helen.plummer@ogilvy.com
In the United States:
Jessica Barist Cohen
Ogilvy Financial, New York
Tel: +1-646-460-9989
Email: jessica.cohen@ogilvy.com
SOURCE China Digital TV Holding Co., Ltd.
