AUSTIN, Texas - (Business Wire) This Cyber Monday, retailers can expect a significant portion of online sales to be driven from social media sites. One of the most popular social shopping websites and the first-ever Twitter-based deals search engine, CheapTweet.com, aggregates over 15,000 new deals a day, has indexed over two million deals and experienced a growth of more than 600 percent this year alone. The site is beneficial for both consumers and retailers alike, offering advertising and sponsored content opportunities such as the fast-growing CheapTweet Stores – recently launched Stores include Jockey, drugstore.com, Toys “R” Us, Travelzoo, Vision Direct and more. InStyle’s November 2009 issue ranks CheapTweet among the “Best of the Web,” and it’s clear why the site will be of particular interest on Cyber Monday. As consumers hunt for the best holiday gift deals on the busiest e-Commerce day of the year, many of them will look to CheapTweet to search its special holiday categories including Cyber Monday and Black Friday deals, as well as specific gift types like “Stocking stuffers,” “Guaranteed to arrive by Christmas,” and “Gifts for kids.”
CheapTweet expects to remain busy well after Cyber Monday, too. A recent study from Oneupweb compared holiday traffic trends over the past two years from top online retailers, social sites, and review sites against recent user trends, and found that, while search engines are typically the leading driver to retail sites, “social media is influencing search behavior and affecting the purchases a consumer makes.”1 The study also found that traffic to social sites steadily gained on retail sites in 2007 and 2008, and while direct traffic to retail sites fell 10 percent, traffic to social sites grew 12 percent from December 2007 to December 2008. In sum, retailers can count on a sizeable portion of their traffic this holiday season to come from social sites like CheapTweet and less from traditional search engine and review sites.
“Last year, CheapTweet launched a week before Cyber Monday, and the response we saw through participation, excitement, and the quality and variety of deals was overwhelmingly positive,” said Hayes Davis, founder of Appozite and creator of CheapTweet. “With our extensive growth over the past year and the ongoing consumer trends in e-Commerce and social media, we anticipate a high level of activity this holiday season – and we expect our retail partners will see strong results from the efforts they are making with CheapTweet and other social media initiatives that help them connect directly with their customers.”
About CheapTweet
CheapTweet (www.CheapTweet.com) is a Twitter-based deals search engine. Unlike other coupon sites that feature specific deals from affiliate partners, CheapTweet scours Twitter to find any and all money-saving opportunities available to consumers. Since its launch, CheapTweet has indexed more than 2 million deals from tens of thousands of sellers. Driven by the philosophy of “Unique. Social. Deals.”, CheapTweet is a community for users to vote, interact and find one-of-a-kind deals. CheapTweet is operated by Appozite (www.Appozite.com), an Austin, Texas-based software startup. In addition to CheapTweet, Appozite also runs TweetReach.
1 Mahoney, Sarah. “Social Media Expected to Drive Holiday Shoppers,” MediaPost MarketingDaily, 15 October 2009. Available online at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115513.
CheapTweet
Jenn Deering Davis, 512-850-5335
jenn@appozite.com
or
Ketner Group for CheapTweet
Valerie Kusler, 512-794-8876
valerie@ketnergroup.com
