STOCKHOLM, SWEDEN -- 05/13/08 --
Challenger Mobile, the white-label Mobile
VoIP Company with a unique approach to helping mobile operators and service
providers enter new markets and reach new audience segments, today
announced that the company has observed a consistent and marked change in
attitudes toward Mobile VoIP service deployments throughout the mobile
ecosystem. Both in the company's ongoing dialog with operators and service
providers, and in mVoIP deployment announcements by major providers,
Challenger sees the industry adopting a much more receptive stance toward
Mobile VoIP service offerings since the third quarter of 2007.
"It's remarkable how quickly perspectives on mVoIP have changed for the
positive among the providers," stated Christina Sundman, CEO of Challenger
Mobile. "Last Fall we were in the position of having to do all the talking
with operators, and most of the industry seemed to be wrestling with the
fundamentals of the technology and the market possibilities. Today, most
providers are working on their mVoIP strategies and many have trials of
some type underway. I fully expect to see 15-20 services launched by
established operators during this calendar year."
Last October, Hutchison 3 (branded as 3) and Skype announced a partnership
in which Skype users could sign-up for 3G mobile service on 3's network and
subsequently place free Skype Mobile VoIP calls. Since that time, several
major operators have announced Internet telephony service plans and
strategies, including Vodafone in Germany, Samsung in Korea, FarEasTone in
Taiwan and others. Others have moved more aggressively with full
production service deployments, such as Singtel's Mio Mobile service in
Singapore and Star Hub's Pfingo Talk. What's more, other carriers such as
Sprint and DoCoMo have announced mobile VoIP-based push-to-talk
applications, setting the stage for future pure-play mVoIP services.
Challenger's white-label Mobile VoIP platform is a turnkey approach for
operators or service providers seeking to enter new geographies in pursuit
of new revenues and market share. The platform, which allows subscribers to
place calls from their mobile phones over the Internet using WiFi, GPRS or
3G connections, minimizes the barriers to entry associated with traditional
telephony services, giving aggressive operators a highly effective
strategic weapon. Conversely, offering mVoIP services via Challenger's
platform can thwart potential call volume losses as a result of subscribers
placing long distance or international calls using PC-based VoIP services
like Skype, or traditional VoIP networks.
"We have definitely turned a corner, and providers now recognize that mobile
IP telephony isn't the enemy, and that it can in fact can be a great ally
in their quest for expansion," continued Sundman. "What's more, our
Intelligent Launch program and our hosted solutions give operators the
option to be up and running with their own branded Mobile VoIP services in
as little 6 weeks. It certainly appears that the forward-thinking
providers around the world now understand that Mobile VoIP is an important
technology with many important benefits, and that Challenger Mobile
represents a truly turnkey approach to leveraging this opportunity."
About Challenger Mobile Group
Challenger Mobile is a leading provider of end-to-end white-label Mobile
VoIP platforms to wireless operators, content and service providers. Since
2001, Challenger has been on the forefront of the convergence of Mobile and
VoIP technologies, and has created software solutions that enable providers
to rapidly enter this emerging market with flexible, scalable systems that
offer a low cost of entry, standards-based architecture, and innovative
branded service offerings. Based in Stockholm, Sweden and Singapore,
Challenger markets its offerings through resellers, OEMs and systems
integrators worldwide.
For more information, visit http://www.challengermobilegroup.com.
Contact
Christina Sundman
CEO
Tel. +46 (0)8 505 86 451
Mob. +46 (0)706 097 067
Email. Email Contact
