Celebrity Tastemakers Launch Their Own Limited-Edition Magazines: Increase Online Fan Bases via New "MYMAG" Media Platform

Each limited-edition issue of MYMAG has been created by a celebrity tastemaker for distribution to his/her fans in order to share first-person and unfiltered insights on his/her interests and inspirations. MYMAG comprises both a glossy print magazine and a Web site -- the celebrity's ever-expanding online "universe" -- providing exclusive video, commentary and links. Each issue mixes original content with archived and topical articles, chosen by the celebrity, from publications including Playboy, Interview, Nylon, V, Flaunt, Urb and many others.

"Changes in media-consumption habits brought about by new technologies -- Twitter, Facebook and MySpace in particular -- have significantly altered the industry landscape, and consumers now expect a much more personalized experience," says Magnus Greaves, founder and CEO of MYMAG. "Yet although celebrity-to-fan communication is easier than ever, celebrities still have no vehicle to acquaint their fans with the more subtle and personally defining elements of their lives. MYMAG fills that void -- and helps usher the age-old magazine format, at long last, into the twenty-first century."

Greaves adds, "MYMAG will become a platform for tastemakers -- popular artists, athletes, businesspeople, politicians, academics -- to communicate with their fans in an entirely new way. This will give them a tangible, more personal connection to the people who follow their lives and careers most closely."

MYMAG is available both online and through select non-traditional retail outlets. To purchase a limited-edition issue of the magazine, readers can log on to MYMAG.com , browse through the list of celebrities, then preview and select an issue ($10), which will arrive via mail.

For publishers, MYMAG provides an opportunity to share their content with a much broader audience -- a chance to increase their readership even in a fractured media landscape. "Publishers have enthusiastically embraced the concept and are thrilled to have their content selected by world-class tastemakers to be shared with their fans," Greaves says.

About MYMAG

Founded by publishing-industry veterans Magnus Greaves and Phil Rugile, along with Creative director Warren Noronha, MYMAG melds the best aspects of print and online communication to create a new multimedia platform through which celebrities and their most ardent fans can connect.