PHILADELPHIA, PA -- 06/18/08 --
CBS 3 (KYW-TV) today announced the launch
of the CBS 3 Philadelphia Network, a first-of-its-kind partnership between
a major media company's owned television station and local blogs and social
media sites.
CBS 3 is one of thirteen CBS-owned television station sites across the
country offering embeddable news widgets to a variety of local blogs and
sites serving the Philadelphia area. In line with delivering breaking
news, CBS 3 will supply the widgets with real-time news feeds of local
headlines and images to ensure updated content on partner sites 24-hours a
day. The headlines and updates link back to their full stories and videos,
available on the CBS 3 site at www.cbs3.com.
Site owners participating in the Philadelphia Network receive a portion of
the advertising revenue generated by CBS 3, which is responsible for
selling the advertising space within the widgets. There are three widget
formats available, each with IAB standard ad units, and partners can select
from six topical news feeds to provide the most relevant content for the
publisher's site. The added personalization enables advertisers to better
target their audiences so that advertisements complement the user
experience.
The CBS 3 Philadelphia Network already has received support from a major
advertiser, Grand Bahama Island. Julie Kimball, VP, Account Director for
Media Contacts, said, "In order to support tourism to Grand Bahama Island,
Media Contacts focused on the East Coast markets and looked to several
local networks to deliver this audience. As we were evaluating our
options, we were impressed by the CBS Local Ad Network. The presence of CBS
in each local market provides access and knowledge of highly localized
content and distribution. Media Contacts and Grand Bahama Island are
relying heavily on the local expertise of CBS to build promotional
awareness and expect great results."
CBS 3 President and General Manager Michael Colleran said, "CBS 3 is
pleased to announce the launch of the CBS 3 Philadelphia Network. By using
new media platforms, such as the CBS Local Ad Network, we can provide a new
way to deliver quality local news to our community. At the same time,
local business owners and advertisers can successfully reach the audiences
most relevant to the services they provide."
The recruitment and management of local blogs and social media sites that
will form the core of the CBS 3 Philadelphia Network is being administered
by SyndiGO, a new division of Seevast Corp., a leading provider of
advertising networks and network enabling services. For more information
please visit http://www.syndigonetworks.com/cbs/.
About CBS Television Stations
CBS Television Stations (www.cbslocal.com), a division of CBS Corporation
(NYSE: CBS.A) (NYSE: CBS), includes 29 stations, including 16 CBS stations,
nine affiliates of The CW, one MyNetworkTV affiliate and three independent
stations.
Contact:
Joanne Calabria
(215) 977-5610
