BOWLING GREEN, IL -- 11/03/09 --
Camping World, the nation's largest
camping and outdoor retailer, proudly announced the launch of the new line
of affordable towable Coleman® Travel Trailers and Fifth Wheel RVs for
the camping enthusiast. The Coleman RVs are being produced by Thor
Industries, America's #1 recreational vehicle manufacturer. They are
expected to be available in stores by December. The product offering will
include several models of: Ultra Lite Travel Trailers, Full Size Travel
Trailers and Mid Profile Fifth Wheels. In the U.S., the new towables will
be offered exclusively to RV Dealers with Camping World Wholesale and
Retail affiliations within defined territories across the United States and
Canada.
"The Coleman Company, Inc. has been the leader in outdoor product for over
a century. We are excited about the launch of the new towable lines under
such a strong brand," said Marcus Lemonis, Chairman and CEO of Camping
World. "For Camping World, Coleman has been a longstanding and trusted
partner with a reputation among our current retail store customers of
attention to detail and quality," Lemonis added.
The Coleman Travel Trailer and Fifth Wheel RVs will be towards camping &
outdoor enthusiasts looking for an affordable RV that is built to last. In
addition, the Coleman Travel Trailer and Fifth Wheel RVs will include many
of the amenities typically charged by other manufacturers as an upgrade.
There are several floor plans and price point options to choose from. The
first model is scheduled to come off the assembly line by the end of 2009.
More details about the Coleman RVs can be found at
www.CampingWorld.com/ColemanRV.
About Camping World
Founded in 1966, Camping World is America's largest direct marketer and
specialty retailer of recreational vehicles and outdoor camping accessories
and services. The company grew from a single point location in Bowling
Green, KY to operating successful nationwide Supercenters.
Over the last five years, Camping World has progressively expanded their
products and services offering therefore providing consumers with a vast
selection, convenience and value. Camping World now operates under the
department store model as a one stop shopping destination providing
services to enhance and protect the RV lifestyle including: Recreational
Vehicle Sales; RV Rentals; RV Service & Collision; over 8,000 RV & outdoor
accessories; Performance & Tow centers; Detail & Refurbishment centers
known as RV Spa; President's Club customer loyalty program; Campground
reservations & directories; RV Finance and Insurance; RV Tours & Travel;
and a nationally distributed magazine called RV View.
For more information, visit us online at www.campingworld.com.
About Coleman
As an international leader in the innovation and marketing of outdoor
products, The Coleman Company Inc. helps people have fun and make memories
by providing the gear integral to their favorite outdoor experiences. The
company's products include its legendary lanterns and stoves, as well as
coolers, tents, sleeping bags, airbeds, backpacks, furniture, and grills
under its Coleman® and Exponent® brands. Additionally, the company
provides flotation devices, towables, rainwear, waders, hunting and fishing
gear as well as safety and survival equipment under its Stearns®,
Sevylor®, Sospenders®, Hodgman®, Mad Dog Gear®, Nevin® and
Helium® brands. Founded in 1900 and based in Wichita, Kan., Coleman is a
wholly owned subsidiary of Jarden Corporation. Travel trailer and Fifth
Wheel RVs are manufactured by a third party under license.
Contact:
Diana Ardelean
SVP of Communications
Camping World
847-229-6425
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