SAN DIEGO, CA -- 10/19/09 --
DMA Conference -- BusinessOnLine, a rapidly growing online
marketing agency, has launched First Link Checker, a complimentary new
search engine optimization tool that helps site owners optimize their
on-page links by understanding which of those links are actually being
counted in Google's relevancy algorithm. Users can type any URL into the
tool's search box, and First Link Checker will return a list identifying
all links on the specified page with their corresponding anchor text.
According to expert and leading SEO strategist at BusinessOnLine, Ray
"Catfish" Comstock, "The First Link Checker tool is an easy way for the
average web master to ensure their internal link structure is optimized."
BusinessOnLine originally explored the idea for First Link Checker after
testing a theory presented by Rand Fishkin on the SEOMOZ blog (link --
http://www.seomoz.org/blog/results-of-google-experimentation-only-the-first-anchor-text-counts) suggesting that only the first link to a given target
page is considered by Google when measuring the relevancy of anchor text.
To verify this statement, BusinessOnLine's top subject matter experts
performed controlled, scientific experiments and confirmed Fishkin's theory
to be true. As a result, the team created its own Web-based SEO tool that
highlights all duplicate links on a single page, and enables users to
compare associated anchor text and optimize accordingly.
With this one-of-a-kind link optimizer, users now have the ability to
collect significant amounts of data in a time-efficient manner. This tool
is incredibly valuable, especially since many webmasters and site owners
themselves aren't aware of the opportunities they are missing to rank for
certain keywords.
First Link Checker was officially released this past weekend at the OMI
(Online Marketing Institute) workshop during the DMA conference in San
Diego. As part of the OMI certification program, Aaron Toledo, Senior
Search Engine Marketing Strategist at BusinessOnLine, provided a short
explanation of the tool's SEO benefits during his education session at the
OMI workshop.
To learn more about this free Web-based SEO tool, visit the
www.firstlinkchecker.com and try it out yourself.
About BusinessOnLine:
BusinessOnLine is an integrated online marketing agency focused exclusively
on search engine and internet marketing strategies, including
Social Media, Analytics, User-Experience, Search Engine Marketing, and Strategic Consulting. Founded in
1997, BusinessOnLine blends multi-disciplinary expertise and innovative
marketing ideas with world-class technology and insight gained from
analytics to OPTIMIZE online marketing initiatives and elevate business
performance.
Media Contact:
Chelsea Bell
(619) 699-0767 X 226
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