LOS ANGELES - (Business Wire) Break Media, the leading online publisher of content for guys, today announced their latest branded content project, called the “Social Sportz Net.” The campaign was developed by the Break Creative Lab and Southern Comfort, and consists of an original series of webisodes designed around the uniqueness and versatility of the popular spirit. The Break Creative Lab, the creative content shop within Break Media, spent months working with Southern Comfort to leverage its knowledge of the male demographic, and create content specifically designed to resonate with guys. The “Social Sportz Net” webisodes will engage this sought-after male audience, and include many of the features that have led Break.com to becoming the #1 comedy destination on the Web, according to comScore.
“The input from Southern Comfort was really instrumental to the process of creating this content,” said Jonathan Small, VP of Creative Lab and Editorial at Break Media. “We wanted to create something that was consistent with the quality we expect of ourselves at Break and would also really drive the needle for the Southern Comfort brand. We are excited to show off the end result.”
The “Social Sportz Net” channel will cover everything guys need to know to host a killer house party, including the right music, required dress, great games and entertainment, and delicious drinks that will be sure to satisfy every guest! Every episode in the series will cover a different theme, and feature tips relevant to throwing the perfect party. A series of 8 installments for this series will be rolled out on the exclusive channel over the next several months.
“Break understood how to deliver on our brand objectives and create rich content balancing the brand message with the tone Break viewers are used to seeing,” said Lena DerOhannessian, U.S. Brand Marketing Director, Southern Comfort. “The partner integration gave us the ability to communicate Southern Comfort as a critical component to any party, and the flexibility to craft the Southern Comfort story in a way that wasn't too disruptive - but hits the key communication points for the brand and runs in tandem with the traditional branded spots.”
The webisodes showcase two roommates, Ted and Neil, as they go head-to-head to prepare, host, and entertain in a party-hosting showdown. Each installment features a different themed party, covered with sports news-style recaps and analysis that highlights the Southern Comfort brand.
The party themes include:
- Birthday
- Halloween
- Thanksgiving Eve
- New Years Eve
- 80’s Party
- Superbowl
- Single’s Awareness Day
- Mardi Gras
The series can be viewed at http://www.break.com/ssn.
About Break Media:
Break Media is the Internet's premier entertainment community for men. The company's owned and operated branded properties Break.com, CagePotato, MadeMan, Chickipedia, HolyTaco, ScreenJunkies, and AllLeftTurns combined with the publisher sites in the Break Media Network, reach over 70 million men worldwide on a monthly basis. Break Media is currently the 35th largest Domestic Web property in the U.S. and a recognized leader in the Web video space. Founded in 1998, Break Media offers advertisers unique opportunities to market directly to a young, male demographic through innovative ad formats that introduce relevant brands to the audience on a targeted, integrated basis. For more information, please visit http://breakmedia.break.com/.
About Southern Comfort:
Southern Comfort®, a fruit, spice, and whiskey flavored liqueur, was founded in New Orleans by bartender M.W. Heron in 1874. Today, it is sold in over 90 countries around the world and continues to grow as an icon brand. Please visit us at www.SouthernComfort.com.
Please Drink Responsibly.
Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville, KY ©2009
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SutherlandGold Group for Break Media
Max Nelson
max@sutherlandgold.com
415-848-7174
www.twitter.com/Break_Media
or
Sean Wachsman
Southern Comfort
sean_wachsman@b-f.com
502-774-7643
