BOSTON - (Business Wire) Each year companies invest big budgets in beautiful, well mapped websites. Yet, without the resources to drive traffic to their site or to convert site visitors into customers, money is wasted. Search Engine Strategies
’ Search Engine Marketing (SEM/SEO) Training equips marketing professionals with the search engine acumen to optimize site traffic and conversion rates. At this year
’s
SES Training in Boston, attendees can choose full-day sessions on
Search Marketing Boot Camp or
Call to Action Workshop: Conversion Optimization.
The event, set at Boston’s Seaport Hotel on June 24, 2008, provides practices, applications, and hands-on exposure to excel at search engine marketing. This in-depth training in a small class setting allows for informal one-on-one or small group discussions. Consultants, site designers, website owners, and marketing professionals will learn firsthand the latest developments in search engine strategy. Sessions include:
Search Marketing Boot Camp, led by Jennifer Laycock, Editor-in-Chief of Search Engine Guide: This workshop is for anyone new to the world of search engine marketing that wants to gain a better understanding of the basic concepts at play in this field before attending the more in-depth sessions offered at the Search Engine Strategies Conference series. This workshop provides a crash course in all things search marketing related. Attendees will learn the nuances of search engine marketing, link building, viral marketing, online reputation management, and more.
Call to Action Workshop: Conversion Optimization, led by Howard Kaplan, COO of Future Now Inc.: This workshop will explore the roles of web analytics, web design, usability, social media, information architecture and search engine optimization in the context of conversion rate marketing. Attendees will gain the conversion optimization skills that are essential for building a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. Those who attend should bring their laptop so they can work on their site during the course of the class.
“We’ve received such a tremendous response from marketers thirsty for knowledge about the latest search engine marketing techniques,” said Kevin Ryan, Vice President, Global Content Director, Search Engine Strategies and SearchEngineWatch.com. “We’re proud to bring these in-depth training courses to help marketers continually hone their professional skills. This empowers attendees to realize the full potential of their website investments.”
The full-day training session is $1,345. To register for SES Search Engine Marketing Training, visit www.searchenginestrategies.com/training/boston/registration.html. For more information about all SES educational events, see www.SearchEngineStrategies.com.
“A Night Out on ClickZ” Networking Event
All digital media professionals are invited free of charge to “A Night Out on ClickZ” networking event at the Seaport Hotel, which includes an open bar from 5:00 – 8:00 pm. ClickZ is the world's largest online resource of interactive marketing news, information, commentary, advice, opinion, research, and reference. Register in advance at www.searchenginestrategies.com/training/boston/registration.html
About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC
Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.
Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.
PAN Communications
Ann Shannon, 978-474-1900
ses@pancomm.com
or
Incisive Media
Matt McGowan
matthew.mcgowan@incisivemedia.com
