ANN ARBOR, Mich., May 21 MI-BordersBatonRouge
ANN ARBOR, Mich., May 21 /PRNewswire/ -- Borders, Inc. announced today
that it will open its first-ever concept store in Baton Rouge in August, when
the retailer will debut a new 25,000-square-foot store in the Mall of
Louisiana's newly constructed open-air wing, The Boulevard, located at Picardy
Avenue and Bluebonnet Boulevard. The store will be one of 14 concept stores
that Borders will open this year nationwide. The concept store is a retail
breakthrough that represents a significant enhancement over existing Borders
stores. Borders concept stores bring together digital and Internet options
with a fresh new look, a host of enriching in-store services, and a number of
exciting features that help fulfill Borders' mission to be a headquarters for
knowledge and entertainment.
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"We're delighted to have signed on to open a concept store at the Mall of
Louisiana," said Vince Vizza, vice president of Real Estate for Borders Group.
"Baton Rouge is only one of 14 cities in the entire nation to get a Borders
concept store in 2008, and notably, this is the city's first-ever Borders
store. With its many avid book, music and movie lovers - together with its
vibrant culture and rich history - Baton Rouge is a wonderful community for a
concept store and we are anxious for customers to start enjoying all that the
store will offer this summer."
The new Borders concept store will offer what customers have always loved
about Borders - deep and intelligent selection, knowledgeable staff, and a
comfortable, welcoming atmosphere - plus an exciting interactive dimension
that includes enriching Web-based services accessible right in the store.
Highlights of the store include:
-- A Digital Center where customers can do everything from mix and make
their own CDs and download books and music to publish their own books,
explore their family history, and create photo books. Importantly,
trained, dedicated specialists are ready to assist customers of all
technical levels with any of the Digital Center's services and
products.
-- Special Destinations for Cooking, Wellness, Travel, Graphic Novels and
Children's that feature books, DVDs and related merchandise as well as
topical programming shown via 32" LCD screens. Some destinations also
include computer kiosks where customers can take advantage of a number
of digital and Internet options to maximize their in-Destination
experiences.
-- A fresh new interior with dazzling graphics that both guide customers
to the Destinations as well as inspire them to shop the entire store's
diverse and relevant assortment of up to 170,000 book, music and movie
titles. A warm, neutral color scheme and plenty of cozy seating suggest
comfort and an invitation for customers to stay as long as they like.
-- Enriching and enjoyable community events featuring appearances by
authors and performers as well as free activities for children that may
include storytime events, summer camps, author signings and other kid-
focused store events.
-- A Seattle's Best Coffee(R) cafe that will serve its full line of
premium coffee and non-coffee beverages, including lattes, mochas and
blended beverages, and a fresh food menu, featuring pastries and
sandwiches.
-- A Paperchase shop with a wide selection of fashionable notebooks,
journals, wrapping paper, greeting cards and other gifts and stationery
items from U.K.-based Paperchase(R) Products Limited.
-- Internet access available storewide. Through an alliance with T-
Mobile(R), Borders stores are T-Mobile HotSpots(R), allowing customers
using Wi-Fi enabled laptops or PDAs with a T-Mobile account the ability
to comfortably surf the Web, access email, connect to their corporate
network, or download large files all while connected to the nation's
largest, carrier-owned Wi-Fi network.
-- Multiple self-serve Borders Search stations offering customers the
opportunity to check the availability of a particular title and where
it is located within the store. After Borders' proprietary e-commerce
site, Borders.com, launches this year, customers will be able to order
books, music and movies right at the kiosk and have their order shipped
directly to their house or to the store of their choice for pick up at
a later time. In addition, the stations in each store's music
department will give customers the chance to listen to a CD before
purchasing it.
-- "Borders Recommends" titles and reviews displayed throughout the store.
In addition, knowledgeable booksellers are happy to suggest titles
suited to each customer.
-- The Borders Original Voices program, now in its 12th year, highlights
the work of new and emerging authors and artists and helps Borders
share its passion for books, music and movies with customers from one
enthusiast to another. Over the course of a year, more than 200 new
works are featured in Borders stores.
Customers who shop at this store - and at any Borders, Waldenbooks or
Borders Express store - are eligible to become Borders Rewards(R) members.
Borders Rewards is the company's free loyalty program where all purchases
count toward earning Borders Bucks that can be used on future purchases.
Members also enjoy exclusive Borders Rewards Bonus Events and receive members-
only coupons and savings opportunities throughout the year. Customers can also
participate in the Borders Group Savings and Services Program, which offers
discounts, deferred billing, complimentary price quotes as well as specialized
customer service to businesses, schools, libraries and non-profit groups.
Membership in this program is also free.
The opening of this new concept store is expected to create approximately
30 jobs in the local community. Employment opportunities at Borders in Baton
Rouge will be posted online and available in July. To apply, please visit
Borders at www.borders.jobs .
About Borders Group, Inc.
Borders Group, Inc. trades on the New York Stock Exchange under the symbol
BGP. Headquartered in Ann Arbor, Mich., the company is a $3.8 billion global
retailer of books, music, movies, and gift and stationery items. Through its
subsidiaries, Borders Group has more than 30,000 employees and operates over
1,100 stores. More information on Borders Group is available at
www.bordersgroupinc.com .
SOURCE Borders
