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Borders(R) Presents 'New Moon Live' - a Live, Global Webcast Featuring Top Twilight/New Moon Fansites on Sunday, Nov. 15 from Los Angeles

Posted : Wed, 04 Nov 2009 14:10:48 GMT
Author : Borders
Category : Press Release
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Borders Westwood store in Los Angeles to host event on eve of "New Moon" premiere; fans everywhere to participate via Facebook Live Stream Box ANN ARBOR, Mich., Nov. 4

ANN ARBOR, Mich., Nov. 4 /PRNewswire/ -- Borders will host and present a live video Webcast featuring the Web's top Twilight and New Moon fansites from the Borders Westwood store in Los Angeles on Sunday, Nov. 15 at 2 p.m. PST, 5 p.m. EST.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )

The event will be streamed live at www.BordersMedia.com/NewMoonLive.

The live Webcast event at Borders will take place on the afternoon before the exciting world premiere of "The Twilight Saga: New Moon" Nov. 16 at The Village and Bruin Theatres in Los Angeles, just a few blocks from the Borders Westwood store.

Additional special guests are still to be announced, but at this time, confirmed participants in the live, global fan event include: Twilight Series Theories (www.twilightseriestheories.com), Twilight Lexicon (www.twilightlexicon.com), Twilight Source (www.twilightsource.com), Twilight Facebook (www.facebook.com/twilight), His Golden Eyes (www.hisgoldeneyes.com), Twilighters Anonymous (www.twilightersanonymous.com), and Twilight Moms (www.twilightmoms.com).

The live Webcast event, scheduled to run for approximately 90 minutes, will also provide viewers all around the world with an interactive way to participate using Facebook Live Stream Box. The feature enables Facebook users to connect, share, and post updates in real-time as they watch the event online. Viewers who are not Facebook users can still see all comments posted from other Facebook users during event. The event will also be available as a podcast at many of the participating sites.

Borders has hosted a number of previous podcast events with these and other Web sites in the Twilight Saga community, most recently in July at the Borders San Diego store as part of Comic-Con 2009.

About Borders Group, Inc.
Headquartered in Ann Arbor, Mich., Borders Group, Inc. (NYSE: BGP) is a leading specialty retailer of books as well as other educational and entertainment items. The company employs approximately 25,000 throughout the U.S., primarily in its Borders® and Waldenbooks® stores. Online shopping is offered through borders.com. Find author interviews and vibrant discussions of the products we and our customers are passionate about online at facebook.com/borders, twitter.com/bordersmedia and youtube.com/bordersmedia. For more information about the company, visit borders.com/media.

SOURCE Borders


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