Boo Koo Holdings, Inc. Launches a New Product with Coca-Cola Bottling Co. Consolidated

Product to Initially Be Available in More Than 2,000 Convenience Stores ADDISON, Texas, June 3


ADDISON, Texas, June 3 /PRNewswire-FirstCall/ -- Boo Koo Holdings, Inc.
(OTC Bulletin Board: BOKO) an innovative beverage company, announced today
that its revolutionary new beverage BooKoo Burner+ will launch with Coca-Cola
Bottling Co. Consolidated "Coke Consolidated" (Nasdaq: COKE), the nation's
second largest Coca-Cola bottler.


Coke Consolidated will distribute BooKoo Burner+ to over 2,000 of its
current convenience store customers throughout Nashville, Tennessee; Mobile,
Alabama; Panama City, Florida and other surrounding markets.


BooKoo Burner+ is a major innovation in the energy drink category as it is
the first to add protein with the typical energy drink ingredients such as
taurine, ginseng, caffeine, b vitamins. It is a non-carbonated energy drink
with 20 grams of whey protein.  This new drink contains no sugar and only two
carbohydrates.  It provides the desired energy with the necessary protein.


"The launch of BooKoo Burner through one of the largest bottlers
represents a significant opportunity to rapidly penetrate the energy beverage
market," said Steve Solomon, Chairman of Boo Koo. "BooKoo Burner + is a
revolutionary development for the energy drink category. In the past, some
people drank an energy drink as well as a not so good tasting protein drink.
BooKoo has mastered the formula to provide both energy and protein in a great
tasting beverage."


BooKoo Burner+ will offer three great tasting flavors; Dangerine, a great
tasting raspberry flavor with a blend of tangerine; Pummelgranite, Pomegranate
one of the most successful flavors blended with blackberry; and Main Lime, a
smooth refreshing lime flavor that is a pure balance of sweetness and
tartness.  All flavors will be available in 16 oz cans.


"We believe BooKoo Burner represents an exciting addition to the energy
beverage market, and look forward to using our broad distribution network to
provide consumers with the opportunity to enjoy the product," said Mel Landis,
Sr. Vice President - Chief Marketing & Customer Officer.


The new brand will be supported with media and sampling in the
Consolidated markets.  More information is available on
http://www.BooKooBurner.com



About Boo Koo


Boo Koo develops, produces, markets and distributes alternative beverage
drinks under the Boo Koo(R) and Gazzu(TM) brand names. Boo Koo currently sells
and distributes its products in parts of the United States and Canada through
its network of regional bottlers and other direct store delivery distributors,
including independent Coca-Cola, Cadbury Schweppes and other wholesale
distributors. Gazzu(TM) is sold exclusively to Circle K. Boo Koo's products
are sold primarily to mainstream convenience and grocery store chains, drug
stores, gas stations and other retail outlets.



About Consolidated


Coca-Cola Consolidated produces, markets, and distributes a broad
portfolio of non-alcoholic beverages, which include some of the most
recognized and popular beverage brands in the world.  Coca-Cola Consolidated
is the second largest Coca-Cola bottler in the United States, operating in
eleven states, primarily in the southeast.



SOURCE  Boo Koo Holdings, Inc.