SAN FRANCISCO - (Business Wire)
Boing Boing, one of the most popular blogs on the Web, and
Federated Media Publishing (FM), a next-generation media and publishing company, today launched
Offworld, a new gaming blog edited by Brandon Boyer with regular contributions from all of the ‘Boingers.’ Offworld aims to distill the fractured, esoteric world of gaming forums, academia, communities, websites and blogs, into an easily digestible feed of the most important and interesting developments in the gaming world.
“Boing Boing's prime directive remains as valuable as ever: catalog and explore the most wonderful things we can find,” said Joel Johnson, Boing Boing veteran. “This holds true for Offworld. Unlike the acerbic, dismissive tone taken by most modern gaming publications, Offworld will adopt an upbeat tenor of discovery, wonder, and joy. Games are fun. Learning about new games should be, fun, too.”
Offworld covers everything from major mainstream gaming titles to the world of small, independent game developers. Keenly aware that most gamers don’t have the time to troll through all the scattered news sources and sample all of the new games, Offworld contributors will do all the heavy lifting for their readers and profile only the clever, innovative, interesting and fun games that get released.
“It’s very exciting for me to see Boing Boing grow beyond it’s original shape and size,” said John Battelle, CEO of Federated Media and Boing Boing band manager. “Offworld joins one of the Web’s greatest, most respected social media brands with a huge, dedicated readership. And it's yet another declaration by Intel of how to market in a world dominated by conversational media - by adding value and underwriting the creation of something truly unique."
Boing Boing, the perennial ‘directory of wonderful things’ is the flagship property in a burgeoning media empire that also includes Boing Boing Gadgets, Boing Boing TV, and now Offworld.
“Boing Boing fosters one of the most active, engaged, knowledgeable communities on the Web and we’re proud to support them,” said Tim Takeuchi, campaign manager at Intel. “The gaming community remains to be a very important segment for us at Intel and we are happy to add value to the community through our support of the latest gaming site on the Web.”
About Federated Media
Federated Media (FM) is a next generation media and publishing company that connects the highest-quality conversational content with leading brand marketers. FM Represents more than 100 of the world’s most respected websites, blogs, and social networking applications. With a unique combination of quality, safety and scale, FM leverages deep, long-term relationships with brand marketers and advertising agencies to create cost effective and meaningful media and marketing executions. Learn more at www.federatedmedia.net.
Product and service names mentioned herein are the trademarks of their respective owners.
Federated Media Publishing
Matthew DiPietro, 415-230-4866
mdipietro@federatedmedia.net
