BALTIMORE - (Business Wire) Blue Sky Factory (
www.blueskyfactory.com), one of today
’s leading email marketing service providers, today announced the acquisition of nTarget (
www.nTarget.com), a Charlotte, North Carolina-based email marketing firm specializing in electronic communications, with a focus in the hospitality, travel/tourism, retail and ecommerce sectors. Per the agreement, nTarget will merge their client roster under the Blue Sky Factory brand, including such high profile accounts as Cracker Barrel, Nassau Paradise Island, Columbia Hospitality and Carlson-Wagonlit Travel. Effective immediately, all nTarget employees will become part of the Blue Sky Factory team. John Kirk, head of sales and marketing for nTarget, will oversee the new North Carolina operations center for Blue Sky Factory, based just outside of Charlotte. Investment firm The Targhee Group, LLC assisted in the transaction; financial terms of the deal are non-disclosed.
“Blue Sky Factory has long impressed us as innovators and pioneers in terms of email marketing solutions, creative campaigns and industry-leading deliverability solutions,” said Kirk. “We are proud to become part of their team and look forward to offering our clients expanded technologies that are second to none and an expanded team of new colleagues who bring a fresh and inspired perspective to our client’s email marketing strategies.”
As a result of the acquisition, Blue Sky Factory will build on its capabilities to offer first-class services and technology to its growing list of clients. Its proprietary web-based Publicaster™ application, a web-based, self-service email marketing tool preparing for a 7.0 release this summer, offers world class email marketing capabilities backed by enterprise level hardware. Blue Sky Factory clients utilize Publicaster to plan, design, execute and track all of their email marketing initiatives.
“While we have always serviced the travel/tourism and hospitality industries, we are now poised to serve a larger concentration of industry providers,” said Greg Cangialosi, president of Blue Sky Factory. “We are constantly looking for viable ways to offer our email marketing technology to marketers seeking the best way to send permission based messaging. Our acquisition of nTarget is a win for us, but also for all of our combined clients, new and long term, who depend on us to power their email campaigns and help them build one-to-one relationships with their core subscribers.”
About nTarget
nTarget began operations in 1999 as the hosting and development providers of its parent organization, InterCerve, Inc. The company leveraged their development and engineering expertise to establish nTarget as an industry leading solution. The business has grown each year through personalized service, custom integrated solutions, and a deep focus on specific industry verticals.
About Blue Sky Factory
Established in 2001, Blue Sky Factory, Inc. is an industry-leading email service provider providing targeted, measurable tools and services to leverage the power of the Email communications channel. The company is the developer of Publicaster™, a web-based, self-service email marketing application that allows companies to create fully customizable email marketing campaigns. In addition, the company assists its clients with optimal deliverability rates and database optimization. Currently, market leaders such as Signature Networks, Improv Comedy Clubs, TIG Global, The National Trademark Association, Texas Instruments, RMG Connect and Weber Shandwick Worldwide are taking advantage of Blue Sky Factory’s technologies. In addition to its Baltimore headquarters, Blue Sky Factory currently has offices in Boston, Massachusetts; Charlotte, North Carolina; and just outside of Manhattan in Hoboken, New Jersey. For more information, visit www.blueskyfactory.com or www.publicaster.com
For Blue Sky Factory, Baltimore
Jarrod Walpert, APR, 201-526-4153
jarrod@cleverink.com
