SALT LAKE CITY - (Business Wire) The Blogging for Business (B4B) Conference today announced that general registration is now open for its second annual event. The day-long event, which is designed for marketing professionals and business executives, will be held June 6, 2008, at the Red Lion Hotel in downtown Salt Lake City (161 West 600 South, Salt Lake City, UT 84101).
The theme for this year’s conference is “engage.” Presenters will focus on various aspects, both theoretical and practical, of engaging key publics through blogs, the most recognized form of social media.
“Blogs have become a critical tool to get messages to and interact with key audiences today. This conference is intended to help marketers and business leaders more effectively plan, deploy and maintain an online media strategy — either their own blog or by engaging the audiences of others — that will profit their organization,” said Matthew Reinbold, conference organizer.
This year’s conference keynote speaker will be Christopher Barger, General Motors Corp.’s Director of Social Media. GM recently made headlines by announcing that they would commit $1.5 Billion, or half of their yearly advertising budget, to online marketing efforts. Barger will share insights into effectively handling this large, unprecedented online marketing budget.
Other presenters at the event include:
Jake McGee – Ant’s Eye View
Jake is principal at Ant’s Eye View and former Lego Global Community Relations Specialist. He now blogs at http://communityguy.com and works as an evangelist for customer collaboration, online communities and fan groups. He will be speaking on how to build customer evangelists through blogs.
Dave Bascom
Dave is the President of SEO.com, a Lindon, Utah-based search engine optimization consultancy. Dave will discuss how sites can be optimized for better visibility and to reach larger audiences.
Cydni Tetro
Cydni serves as Vice President of Products and Marketing at NextPage. Additionally, she is a co-founder of the Marketing Executive Forum, the Women in Technology Group and the podcaster Rocky Mountain Voices. She will articulate how the Internet is disrupting traditional marketing and what companies can do about it.
Check-in and on-site registration will begin at 8:30 a.m. Between presentations, conference attendees will be able to network with other marketing professionals from across the valley as well as the noted speakers. The event is sponsored by Business Wire, Twelve Horses, Salt Lake City PRSA and Politis Communications.
The price of the conference is $299 per attendee and includes a continental breakfast, lunch and afternoon snack. To register for the event, please visit http://www.regonline.com/b4b2008. More information can be found online through the conference’s official Web site, http://b4bconference.com/.
About the Blogging for Business Conference
Established in 2007, the Blogging for Business (B4B) Conference is the Intermountain West Communications Event for marketing professionals (marketing, PR and advertising) and business executives. It’s for those who want to leverage the cost effective yet powerful communications medium for their own companies or clients. The event features industry leaders, company founders and distinguished authors discussing the application and execution of online engagement, in part through blogs, as an important way to connect with key audiences. For more information, please visit the official Web site, www.b4bconference.com.
Blogging for Business Conference
Matthew Reinbold, 801-953-3805
matthew@b4bconference.com
or
Politis Communications
Kristofer Beldin, 801-523-3730 or 801-870-4064 (cell)
kbeldin@politis.com
