Professor/PR Agency COO Addresses Need for Practical Information INDIANAPOLIS, July 1
INDIANAPOLIS, July 1 /PRNewswire/ -- An adjunct college professor at a
leading journalism school in the Midwest has - out of what he feels is
necessity - started a blog to provide a place for college students and young
professionals to discuss how public relations works ... in the real world.
"There's only so much practical knowledge that comes from college courses,
an internship and the first PR job, writing news releases and looking up
reporters' names," says Jim Parham, chief operating officer at Hirons &
Company in Indianapolis. He has worked in the public relations profession for
30 years and taught half that time at Indiana University in Bloomington,
Indiana.
"It's amazing when you talk with young men and women just finishing school
or starting the first job," he states. "Simply put, they haven't thought about
the ethical and legal implications of what they will do for clients, let alone
do they know the lingo, jargon and nomenclature of the business."
"At IU, we've been able to bring practical applications into the
classrooms with some strong leadership at the School of Journalism. So it made
sense to transfer these topics and issues into a national dialogue for a much
larger audience," he added.
ThePRChronicle.com is up and running, and its topics vary from how to
answer an interviewer's question of, "Why did you choose PR as a profession?"
to what does the word "spin" really mean? The lively and informal blog is a
chance for people to talk without the restrictions of classroom walls. Better
yet, there is a chance for bloggers to discuss a new job without a first boss
thinking they are idiots for not understanding what an agreement error is in a
news release.
The creator of the blog hopes that people will see this as a chance to
learn while helping others learn, too. "It's pretty simple - we create a
positive and informal environment where there's no risk to being wrong, and
you can let loose with the questions you're too afraid to ask in class or to a
co-worker."
Hirons & Company is Indiana's largest integrated communications firm with
offices in Indianapolis and Bloomington, Indiana. Visit its Web site at
http://hirons.com.
SOURCE Hirons & Company
