OAKLAND, CA -- 07/02/09 --
PR and marketing professionals who want to
learn best blogger-pitching practices and how to become a blog relations
expert will discover proven techniques at a new audio conference from
Bulldog Reporter's PR University: "Blog Pitching Update for PR: Influential
Bloggers Tell PR How to Build Relationships and Trust Online." Attendees
will come away with valuable insights on how to actively drive results and
messaging, while avoiding blogger faux pas for their company's service,
brand or product.
This exclusive, dial-in PR University audio conference takes place on
Thursday, July 16th, at 1PM EDT (noon CDT, 11AM MDT; 10AM PDT). The panel
of top bloggers will provide answers to critical questions designed to
break down today's best blogger-relations practices and pitfalls:
-- Rob Malda, Founder, "Slashdot";
Columnist, "Computer Power User"
-- Eric Alterman, Editor, "Altercation"; Author,
"Why We are Liberals: A Handbook for Restoring America's Most Important
Ideals," "What Liberal Media? The Truth About Bias and the News," "The Book
on Bush: How George W. (Mis)leads America"; Professor of Journalism, CUNY
Graduate School of Journalism
-- Sam Diaz, Senior Editor, ZDNet, CBS
Interactive; Lead Blogger, "Between
the Lines"
-- Justin Moresco, Contributor, "Earth2Tech," "Renewable Energy
World," Sustainable Industries, "Red Herring"
This 90-minute interactive call will give communications professionals
practical tips and techniques on which traditional media relations
practices to abandon when it comes to working with bloggers -- and which
still work. It will also address best ways to find, monitor, and analyze
online influencers in the market -- and what to do with them once they are
on the radar. Here are some of the immediately applicable techniques
attendees will cover in this audio conference:
-- Targeting Essentials: How each of our panelists view their editorial
missions, the stories they blog about and how to make sure your ideas match
their pitch preferences
-- Monitoring Blogs: Best ways to find, monitor and analyze online
influencers in your market... and what to do with them once they are on your
radar
-- The Truth about Twitter and Twit Pitches: Top micro-blogging tools and
how online influencers are using them -- plus how PR can (and can't) join
the conversation
-- Crucial differences between online media and traditional media -- and
how to ensure your responses to comments match the medium
-- New rules for crafting irresistible blog pitches -- the story elements
and exclusive pegs that resonate with bloggers and how to use them to
generate wide coverage
-- Multimedia to Pitch Now: Online video, multimedia, podcasts -- the new
media assets
Attendance at Bulldog Reporter's PR University audio conference costs $299
per telephone site. Participants in the 90-minute call will be able to pose
specific questions for the panelists at several junctures during the
discussion. Attendees of PR University conferences receive one credit
toward PRSA accreditation maintenance. Registration also includes an
up-to-the-minute conference manual and a full transcript. For more
information on taking part in the event, go to our conference home page or phone toll free:
1-800-959-1059.
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Contact:
Brian Pittman
Email Contact
