The new Black & Decker Home® website is a comprehensive resource for small appliances, featuring an integrated store with more products,recipes and FAQs.
Miramar, FL (PRWEB) November 24, 2009 -- Coordinating with the year’s biggest shopping season, Black & Decker Home® has launched ecommerce on their website, http://www.blackanddeckerappliances.com, to make holiday shopping easy. The new site features a fully functional virtual store, where visitors can shop for products, find online deals on popular Black & Decker small appliances, and purchase products through a secured transaction system with convenient shipping options. In addition to these basics, the site has also been wholly revamped to provide the most complete and comprehensive resource of Black & Decker Home products you’ll find anywhere.
The new online shopping experience begins at the home page, where guests can browse small appliances by category on the product carousel and find Flash video showing how the latest Black & Decker kitchen products work, like the improved blending system of the new Cyclone® Blender. The new products section breaks the wide selection of products available into easy-to-browse sections so guests can quickly find a programmable coffeemaker to fit their needs without wasting time trying to find the right section on the website. All product descriptions have been extended with detailed information on features to make purchasing decisions fast and easy, so buyers can be sure they’re getting exactly the features they want from the moment they hit the Buy button.
In addition to the expanded virtual store and products section, the website has also been expanded to better support users of Black & Decker Home products. An extended FAQ section is also broken up by product category and type to make finding troubleshooting information easy. A new recipes section breaks up the Black & Decker recipe archive by the type of food or meal that’s being cooked; this way, visitors can access the full catalog of recipes and expand their repertoire of what they can do with their appliance.
The goal in the structure and design of the website and virtual store was to make a simple-to-use interface that would allow site visitors to easily find, research, purchase and support Black & Decker Home products with the most up-to-date information available. Navigation is easy, so anyone from a busy homemaker to a power-mom professional can quickly and easily find the products they need for the holiday gift season or their own kitchen counter. In the future, Black & Decker Home will continue to expand its online support by adding a weekly blog that goes more in-depth on the everyday uses of Black & Decker small appliances and by increasing the Flash videos offered explaining new products and features. Regular site content, such as new products and recipes will also be added regularly to ensure the information provided on the site is current with what site visitors could find on the shelves of their favorite store.
About Applica
Based in Miramar, Florida, Applica markets and distributes a broad range of small household appliances. Applica offers high-quality kitchen and home products, including famous and tenured company-owned brand names George Foreman®, Juiceman®, LitterMaid®, Clear2O®, Breadman®, Russell Hobbs® and Toastmaster® and licensed brand names Black & Decker®, Farberware® and SpaceMaker®.
Applica’s customers include mass merchandisers, specialty retailers and appliance distributors in the U.S. Domestically, Applica, with its line of Black & Decker®, Farberware® and George Foreman® branded products, holds a No. 1 market position in several product categories, including toaster ovens, percolators and contact grills.
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