CARY, N.C. - (Business Wire) SAS, the leader in business analytics, is helping BKV, a 200-person full-service interactive and direct marketing agency, improve efficiencies and focus on the creativity that drives client results. BKV’s analytics department is using SAS Visual Data Discovery’s advanced analytics, exploratory data analysis and interactive data visualization to optimize national direct-response campaigns. Leveraging visualization to quickly see trends and opportunities in data helps media buyers and marketers manage client campaigns – investing in the right place and the right channel for the right segment for better results. With companies spending less on marketing in today’s economy, a healthy return is paramount. Using SAS Visual Data Discovery, intuitive, customizable graphics and visuals show BKV decision makers the information they need. “SAS streamlines reporting and analysis so, often, a few analysts can do the job of many,” said James Head, Director of Analytics at BKV’s Atlanta office. “SAS Visual Data Discovery provides the benefits of a comprehensive analytical environment without the need for a staff of programmers.”
Head already knew the SAS suite of statistical software tools and enterprise capabilities. SAS was BKV’s top choice. Three factors were pivotal:
1) SAS has the most robust statistical capabilities.
2) SAS connects seamlessly to SQL Server.
3) SAS accepts data from multiple sources without limitations. Now, BKV can bring data into SAS from anywhere so employees need not be trained in multiple databases.
Expanded capabilities help BKV improve clients’ marketing performance
BKV streamlined reporting and continues to expand capabilities that provide higher-value analytics. “Analytics make us more efficient and effective for our clients,” Head said. “Clients trust BKV to help them invest in the most effective media. With SAS, we measure media performance directly and in real time. SAS also incorporates cutting-edge measurement techniques for non-controlled media campaigns. With the continued emphasis on analytics, BKV is well-positioned versus competitors.”
SAS Visual Data Discovery provides easy-to-use advanced analytics and exploratory data analysis with interactive data visualization, leading to better analyses, faster decisions and more effective presentations of analytic results. SAS Visual Data Discovery is based on the SAS Business Analytics Framework, which optimally integrates individual technology components within an existing IT infrastructure into a single, unified system. The resulting information flow transcends organizational silos, diverse computing platforms and niche tools – and delivers new insights that drive value for organizations.
SAS’ targeted business solutions support enterprise intelligence, financial intelligence, customer intelligence, supply chain intelligence and more. SAS also offers turnkey solutions for vertical markets such as financial services, life sciences, health care, retail, manufacturing and others.
About BKV
BKV is a full-service interactive and direct marketing agency composed of two major divisions: BKV in Kansas City builds creative solutions that employ innovative technologies to measurably grow clients' brands and sales, while the Atlanta division has created many successful national direct response campaigns utilizing DRTV, interactive, print advertising, direct mail and radio. Established in 1981, BKV specializes in helping marketers meet business goals with strategies that generate leads, convert those leads into sales and finally, into established and loyal relationships. BKV serves local, national and international clients including such well-known brands as Harrah’s Entertainment, AT&T Wireless, and Caterpillar and is a member of the ICOM Agency Network, a professional association of marketing and advertising agencies from all over the world.
About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 global sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.
SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2009 SAS Institute Inc. All rights reserved.
SAS
Faye Merrideth, 919-531-4261
Faye.Merrideth@sas.com
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