LAS VEGAS, NV -- 11/06/09 --
Beverage Plus, CleanPath Resources Corp.
(PINKSHEETS: CLNP) and FCBBI AG (FRANKFURT: 3FC.de) are pleased to update
their shareholders. For further information please visit our web site at
www.mc2energydrink.com and read our investor relations pages.
Beverage Plus Overview
Beverage Plus is a leading franchise company in the energy drink industry
with offices in Zurich, Switzerland and Las Vegas, Nevada, USA.
Beverage Plus is owned jointly by FCBBI AG (60%) and CleanPath Resources
Corp. (40%). FCBBI AG. (FRANKFURT: 3FC.de) is a Swiss publicly traded
company on the Frankfurt Stock Exchange. FCBBI AG is in the process of
completing a name change to Beverage Plus Group AG and a symbol change.
CleanPath Resources Corp. (PINKSHEETS: CLNP) is a Nevada-based publicly
traded company on the Over The Counter Pink Sheets. CleanPath Resources is
presently in the process of completing a name change to Beverage Plus
Holdings Corporation and symbol change.
Beverage Plus is the exclusive holder of the worldwide license for MC2
Energy Drink. Beverage Plus also exclusively distributes 38 other
beverages worldwide which include sports drinks, all natural herbal energy
drinks, flavored vitamin waters, natural sodas, gourmet colas, MC2 gum, MC2
gummy candy and a coffee energy drink made from organic liquid coffee
produced in Brazil.
Beverage Plus's business model is based upon selling distributor or
franchise licenses for its products both internationally and within the US.
This strategy allows Beverage Plus to maintain a low operating overhead,
over a wide distribution area. The company can then effectively support
its distributors and capitalize on sharing and guiding with its extensive
industry experience. This enables the distributors to customize their
grass roots marketing strategies tailored to their specific regions. In
many other instances, Beverage Plus sells its products directly to master
distributors or wholesalers.
Global Distribution
Beverage Plus currently distributes its products in the United States, and
is presently negotiating numerous distribution agreements in Panama, India,
United Arab Emirates, China, UK, Bahamas and additional distribution
agreements in the USA.
In the United States MC2 Energy Drink is a well recognized refreshment
drink that is available at a growing number of supermarkets and convenience
stores nationwide. BP's products are available in more than 10 states
and have distributors located in Florida, New York, Michigan, Ohio,
Pennsylvania, New York, Illinois, North Carolina, South Carolina, and a
number of other mid-Atlantic states.
"We are rapidly expediting our growth strategy in the United Arab Emirates
and numerous other megacities in the rest of the Middle-East," says Ron
Serota, CEO of Beverage Plus, and elaborates, "We are confident in our
customizing of the MC2 Energy Drink to the world-wide market. The great
demand shown in China and the Middle-East for MC2 validates our plans to
enter other large global markets such as Asia, Africa and Europe as well.
We anticipate revenues to exceed $1 Million USD/month in 2010 and over $2
Million USD/ month in 2011."
Promotion and Marketing
Beverage Plus is very focused on branding, marketing and promotional
activities. The company provides free sampling of its products at the
local retail level. In 2010, the Company intends to exhibit its stock car
program, including its show cars and drivers, at appearances throughout the
country.
Beverage Plus has numerous spokespersons including Angelica Bridges
("Baywatch," Playboy cover model), Amy Rasimas ("Girls Gone Psycho" movie),
Lauriane Gill (Miss Switzerland, 2nd Runner Up Miss Universe) and a variety
of NASCAR race car drivers.
Beverage Plus is also a sponsor in the most popular motorsport league in
the USA, NASCAR, which has become the most popular professional sport in
the US, directly behind the National Football League. Beverage Plus has
recently entered into a sponsor/partnership agreement with Sheltra
Motorsports/MacDonald Motorsports, www.patricksheltra.com. In 2009, the
Company has also sponsored race car teams featuring Mike Wallace, Danny
O'Quinn, and Jason Keller, all famous drivers in NASCAR.
Beverage Plus is currently preparing for scheduled appearances at air
shows across the United States in 2010, featuring its MC2 Energy Drink
sponsored Fighter Jet. The Fighter Jet Trainer - Model AV-L39c will be
painted and prominently branded with the MC2 Energy Drink logo. Starting
the numerous national appearances it will be taking part in the annual
convention of the International Council of Air Shows to be held in Las
Vegas from December 6 to 9, 2009. During the show, the company intends to
provide free orientation flights for its specially invited guests and
shareholders.
Forward-Looking Statements
This news release contains "forward-looking statements" within the meaning
of the U.S. Private Securities Litigation Reform Act of 1995. When used in
this release, words such as "estimate," "expect," "anticipate,"
"projected," "planned," forecasted" and similar expressions are intended to
identify forward-looking statements, which are, by their very nature, not
guarantees of Beverage Plus's, CleanPath Resources Corp's or FCBBI AG's
future operational or financial performance, and are subject to risks and
uncertainties. Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date of this
release. Due to the risks and uncertainties, actual events may differ
materially from current expectations. The Company disclaims any intention
or obligation to update or revise any forward-looking statements, whether
as a result of new information, future events or otherwise.
For further information please visit the company's website at
www.mc2energydrink.com
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