OLDWICK, N.J. - (Business Wire) John Parker, chief marketing officer at Zurich’s North America Commercial business division, is the featured interview in the Monday, November 2, edition of BestDay® Audio. Parker is also a featured speaker at the Insurance Marketing and Advertising Summit, set for Thursday, November 5, in New York City. Listen to the interview at www.bestdayaudio.com. Learn more about A.M. Best’s fourth annual Insurance Marketing and Advertising Summit at www.ambest.com/imas.
Zurich is known in part for its high-profile “HelpPoint” marketing campaign across television, print, online and other forms of media, along with a host of direct and branded marketing programs.
In the audio interview, Parker discusses:
- How his team is shifting its marketing mix from approximately 10% of its budget to nearly half, and how it’s moving into new formats that are more measurable and highly targeted;
- How marketing insurance in the business-to-business space is a different mind set than for his consumer-oriented counterparts. “It’s a smaller number of decision makers making much larger individual decisions,” Parker said of his division’s target audience;
- How marketers who are part of a larger organization can develop their own markets while reinforcing their organization’s global brand.
The Insurance Marketing and Advertising Summit, sponsored by Best’s Review®, features presentations and panels on insurance advertising and communicating within the insurance industry, along with in-depth looks at campaigns by and best practices from leading insurance marketers. This one-day conference is set for Thursday, November 5, at the Westin New York at Times Square.
Other presenters include:
- John Swigart, Esurance
- Brad Loescher, Maiden Re
- Jill Howell, Newhall Klein
- Reg Pierce, Bailey Brand Consulting
- Randall Clinger, Swiss Re Americas
- Gary Kimball, Kimball Communications
- Susan Engleson, comScore
- Jon Swallen, TNS Media
- Bruce Foudree, Locke Lord Bissell & Liddell
- Thomas H. Wetzel & Associates
- Crystalyn Stuart, Imre Communications
For information and to register, visit www.ambest.com/imas.
Founded in 1899, A.M. Best Company is a global full-service credit rating organization dedicated to serving the financial and health care service industries, including insurance companies, banks, hospitals and health care system providers. For more information, visit www.ambest.com.
A.M. Best
Stacey Ancker, 908-439-2200, ext. 5747
Corporate Events Manager
stacey_ancker@ambest.com
