The interactive media and advertising research firm Borrell Associates has named the best and worst industries for job growth in 2010. Changes in job openings are spread unevenly across the major sectors but Transportation, Warehousing and Utilities will lead the industries with a 31.6 percent job growth in 2010.
(PRWEB) November 24, 2009 -- The local online ad research, strategy and consulting firm of Borrell Associates has announced the best and worst industries for job openings in 2010 in conjunction with its new report, "Recruitment Advertising Outlook 2010: A Jobless Recovery." Leading the list in job openings is the Transportation, Warehousing and Utilities industry with a forecast growth of 31.6 percent over 2009. At the bottom of the list is Financial Services, which will lose an estimated 12.1 percent of its job openings.
"Changes in job openings are spread unevenly across the major sectors," said Kip Cassino, vice president of research for Borrell Associates. "The landscape will be very different over the next few years and a full job recovery probably won't come until 2012."
Borrell Associates estimates that there will be seven job seekers for each one of the 2.9 million job openings projected for the U.S. this year.
The report also forecasts that online ad spending for recruitment will increase slightly to $5.7 billion in 2010 representing a 7.4% increase over 2009, but far from the $6.7 billion spent in 2007. It won't be until 2012, when online advertising for jobs reaches $7 billion, that a recovery will take place. "We have stepped up our local job advertising reports and increased our sales training services for local media sites to capture this revenue due to the coming increases we forecast by 2012 and beyond," said Peter Conti, executive vice president of Borrell Associates.
An executive summary of the report, "Recruitment Advertising Outlook 2010: A Jobless Recovery," is available for free. The executive summary also includes the projected 2009 online recruitment spend for more than 900 local markets.
The annual recruitment report is based on Borrell Associates' U.S. Recruitment Data Table (Table J), which details local recruitment ad spending and local job openings. It is available for any definable market in the U.S.
About Borrell Associates:
The local ad strategy and consulting firm Borrell Associates is the leading provider of local advertising research, data and strategic analysis along with consulting and sales-training services. The company provides detailed market ad spending reports for hundreds of local interactive and traditional media companies, including local online ad spending, and customized reports for any U.S., Canadian or U.K. market and publishes annual online advertising reports and monthly analyses. For more information, visit our Web site.
Borrell Associates' Local Online Advertising Conference (LOA '10) will be held Feb. 8-9 at the Grand Hyatt Hotel in New York. More than 20 top executives representing the top money-making local media Web sites will be making presentations. For information, go to the conference Web site.
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