Bank of America Extends Exclusive Bank Sponsorship of the Dallas Cowboys with New, 10-Year Agreement

Renewed sponsorship enables company to continue offering popular Dallas Cowboys Banking program to fans DALLAS, June 6


DALLAS, June 6 /PRNewswire/ -- Bank of America and the Dallas Cowboys
today extended their longstanding association by announcing a new multi-year
sponsorship agreement, securing Bank of America's exclusive sponsorship of the
Dallas Cowboys. The 10-year agreement ensures that Bank of America will remain
the Official Bank of the Dallas Cowboys and the club's new stadium through
2019. Financial terms of the agreement were not disclosed.


(Logo: http://www.newscom.com/cgi-bin/prnh/20050720/CLW086LOGO-b )


Bank of America's association with the Dallas Cowboys dates back to 1993
when it first sponsored the storied franchise.


"For nearly two decades, Bank of America has been a strong and active
partner of the Dallas Cowboys," said Cowboys owner Jerry Jones. "We are very
proud to build upon that relationship with this significant extension, which
offers new and exciting ways for us to team-up and celebrate Cowboys football
with customers and fans throughout the region."


Under the new agreement which begins with the 2009 season, Bank of America
will receive exclusive rights in the banking category; use of the Cowboys logo
and other team marks in TV, radio, print and online advertising; stadium
tickets and a corporate suite; in-stadium signage, ATMs and hospitality; a
Dallas Cowboys fantasy camp for customers and clients; and extensive onsite
advertising and tabling to promote the bank's popular Dallas Cowboys Banking
and Extra Points(R) rewards program.


"Our long and celebrated partnership with the Dallas Cowboys just keeps
getting stronger," said Walter Elcock, president, Bank of America Texas. "Our
customers have demonstrated a real passion for the winning tradition of the
Cowboys and the exemplary products and services that Bank of America has to
offer. We're proud that Cowboys football will continue to be a key part of our
customers' everyday banking experience."


Dallas Cowboys Banking is an exclusive suite of team-branded checks, check
cards and credit cards that are complemented by special rewards for fans.
Dallas Cowboys Banking customers are eligible for a special benefit associated
with Bank of America's popular Keep the Change(R) savings program that
automatically rounds debit card purchases up to the nearest whole dollar and
transfers the difference from the customer's checking account into their Bank
of America savings account at the end of each day. Dallas Cowboys Banking
customers receive 100 percent matching contributions for the first three
months. Thereafter, Bank of America will reward Dallas Cowboys Banking
customers by matching 10 percent of their Keep the Change savings which
represents double the 5 percent match for standard Keep the Change accounts.
The maximum annual total match is $250 per year.* The Extra Points rewards
program lets Cowboys credit-card users earn points redeemable for game
tickets, autographed memorabilia and merchandise, as well as unique
experiences, including a VIP tour of Texas Stadium, a visit to a taping of the
Jerry Jones TV Show, a dream trip with the Cowboys to an away game and much
more.


Dallas Cowboys Banking is among Bank of America's top-selling My
Expression(TM) affinity banking products that include sport, cause-related,
professional, and special interest checking and credit card products. Bank of
America has been an industry leader in using affinity marketing to provide
customers with financial solutions that meet their evolving needs and
interests.



Bank of America


Bank of America is one of the world's largest financial institutions,
serving individual consumers, small and middle market businesses and large
corporations with a full range of banking, investing, asset management and
other financial and risk-management products and services. The company
provides unmatched convenience in the United States, serving more than 59
million consumer and small business relationships with more than 6,100 retail
banking offices, nearly 18,500 ATMs and award-winning online banking with
nearly 25 million active users. Bank of America is the No. 1 overall Small
Business Administration (SBA) lender in the United States and the No. 1 SBA
lender to minority-owned small businesses. The company serves clients in more
than 150 countries and has relationships with 99 percent of the U.S. Fortune
500 companies and 83 percent of the Fortune Global 500. Bank of America
Corporation stock (NYSE: BAC) is a component of the Dow Jones Industrial
Average and is listed on the New York Stock Exchange. Bank of America N.A.
Member FDIC.



www.bankofamerica.com


*Matching funds are paid yearly after the anniversary of enrollment on
accounts still open and enrolled. Bank of America will only match Keep the
Change transfers on up to five checking accounts per depositor (including
joint depositors) or up to five checking accounts per household, whichever is
less. Eligible savings accounts include, but are not limited to, Regular
Savings (or Market Rate Savings in WA and ID) that requires a minimum opening
balance of $25 ($1 in WA and ID) and pays a variable Annual Percentage Yield
(APY) that was 0.20% as of 6/2/08. Money Market savings accounts are also
eligible. Fees may reduce earnings. The promotional matching funds will be
reported to the IRS on form 1099. Patent pending.



SOURCE  Bank of America