IRVINE, Calif. - (Business Wire) Merchant Processing International Inc. DBA Bank Freedom, a wholly owned subsidiary of Prepaid Card Holdings, Inc. (Pink Sheets: PPDC), announced today that it aired 33,000 spots for its Bank Freedom Prepaid MasterCard
® on cable television over a three-week time period in September.
Bank Freedom contracted to run its 60-second direct response television commercial in 189 local cable markets focusing on America’s underbanked consumers. The company believes the majority of America’s underbanked consumers are currently unaware of the benefits that a Bank Freedom Prepaid MasterCard offers. The underbanked can use Bank Freedom cards to send checks, pay bills or share funds with other cardholders. The company also offers free direct deposit for its customers, eliminating the need for expensive check cashing centers. The Bank Freedom Prepaid MasterCard is accepted at over 1,000,000 ATM’s worldwide and wherever Debit MasterCard is accepted.
The focus of the commercial is to educate America’s underbanked consumers of the benefits of a prepaid card and explain how easy it is to acquire one. Regardless of credit history or employment, America’s underbanked can get a Bank Freedom Prepaid MasterCard. The company offers 100% Guaranteed Approval policy for America’s underbanked subject only to verification of identity.
Bruce Berman, Bank Freedom’s CEO and founder, produced the television commercial. Mr. Berman is a pioneer in Direct to Web Only Marketing in both television and radio. He also has successfully produced radio and television spots selling other financial products to a similar consumer demographic.
Bank Freedom’s CEO Bruce Berman stated, “Don’t expect to see our commercial on CBS, NBC or ABC. Our spots will air on local cable stations only. Our initial cable blitz is a three-week test and it is a very affordable way to target our demographic.”
About Bank Freedom
Bank Freedom has recently entered the prepaid card industry with its Bank Freedom Prepaid MasterCard®. The BankFreedom Prepaid MasterCard card is issued by MetaBank™ pursuant to license by MasterCard International Incorporated. According to market data available, there are between 40 and 80 million people in the United States who don’t have a bank account or who can’t qualify for a credit card because their credit scores are too low. This is called the underbanked market. The emerging prepaid card solutions offered by Bank Freedom can act as a card account and payment solution for those people who do not use banks or credit cards. For the underbanked, the evolution taking place with prepaid cards can replace their reliance on check cashing centers, money orders, and the inability to buy certain products that require a major credit card.
For further information contact Bruce Berman at 877-237-6260 ext. 128 or visit the Company website at www.BankFreedomVisa.com
About Prepaid Card Holdings, Inc.
Prepaid Card Holdings, Inc. is a publicly traded holding company whose current holdings consist of a 100% interest in the Berman Marketing Group, Inc. a multi-channel direct market firm specializing in direct response marketing through Television, Radio, Internet and Print media and Merchant Processing International Inc. DBA Bank Freedom.
For further information contact Bruce Berman at 877-237-6260 ext. 128 or visit the Company website at www.PrepaidHoldings.com.
About MetaBank™
MetaBank is a federally chartered savings bank headquartered in Storm Lake, Iowa. Meta Financial Group, Inc.® is the holding company for MetaBank, Meta Payment Systems®, and Meta Trust Company®. The Meta Payment Systems (MPS) division of MetaBank based in Sioux Falls, South Dakota, is a recognized leader in the prepaid card industry and provides innovative payment solutions delivered nationally in collaboration with market-leading partners. MPS focuses on offering specific product solutions in the following areas: (i) prepaid cards, (ii) credit cards and lending solutions, and (iii) ATM sponsorship. Meta Financial Group is traded on the NASDAQ Global Market®: CASH. For more information visit http://www.metacash.com.
FORWARD-LOOKING SAFE HARBOR STATEMENT: To the extent that this release discusses any expectations concerning future plans, financial results or performance, such statements are forward-looking within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, and are subject to substantial risks and uncertainties. Actual results could differ materially from those anticipated in the forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof and reflect only management’s belief and expectations based upon presently available information. These statements, and other forward-looking statements, are not guarantees of future performance and involve risks and uncertainties and the Company assumes no obligation to update any of the forward-looking statements in this release.
Prepaid Card Holdings, Inc.
Bruce Berman, 877-237-6260 ext. 128
