SAN FRANCISCO, CA -- 06/09/08 --
Avail Intelligence, a leading provider of
enterprise-class eCommerce optimization software, today announced it will
kick off its US launch with the opening of offices in San Francisco,
Chicago and Boston.
"We are extremely pleased to have met our business goal of launching a US
division in 2008," said Dr. Rolf Elmér, CEO, Avail Intelligence. "The
American eCommerce market has reached an inflection point and organizations
need to increase their marketing ROI. Integrating Avail's advanced
technology, UK-based eCommerce merchants have reported an increase in
conversion rates as high as 20 percent. Building on this success, we
anticipate we'll bring the same success to the US market."
Avail's core offering, the eMarketing Suite™, is based on a set of
proprietary algorithms designed to enhance marketing ROI of online retail
sites through behavioral analysis of consumers' transactions. Inserting the
collective intelligence garnered from this technology provides the
predictive recommendations online consumers have come to rely on.
Delivering relevant product recommendations in real-time, these
collaborative tools eliminate the barrier other eCommerce systems encounter
when accessing large data sets. Channel-agnostic, Avail's technology can
also be deployed as a vendor facing application, supporting call center
personnel in enhancing their customers' shopping experience.
Dedicated to maximizing the value of online visitor traffic, Avail recently
commissioned a Trust Index Survey to determine the buying habits of
Internet shoppers. The research reveals that:
-- 52 percent of respondents rated Amazon.com as the most trusted site
-- 48 percent of Internet shoppers browse between 10 and 20 sites before
making a purchase
-- Approximately 75 percent of consumers complete their online shopping
on five or fewer sites
This data demonstrates that online shoppers only trust a handful of
eCommerce sites. To ensure consumers are satisfied with their experience
and to complete the conversion of casual or one-time only shoppers to
repeat customers, sites must offer tailored searches, suggestions on
related purchases, personalized recommendations and trusted reviews of
products.
"Our success in assisting EMEA-based companies such as Redcats and H&M
allowed us to grow 314 percent over 2007," continued Elmér. "The fertility
of the US eCommerce market will enable us to assist online marketing
professionals increase the performance of their systems, providing
consumers with the elements that enhance their shopping experience."
In other news, Avail plans to announce version G8 of the eMarketing Suite™
on June 23, and will co-host an interactive Webinar on "Ecommerce
Merchandising Effectiveness" with Sue Aldrich, Senior Vice President and
Senior Consultant, Patricia Seybold Group on June 25 at 2:00 p.m. ET.
About Avail Intelligence:
Avail Intelligence is the leader in maximizing the value of visitor traffic
to
eCommerce Web sites. Using advanced mathematical techniques from its
research arm Avail Labs; Avail Intelligence has created the Avail
eMarketing Suite™. The suite is comprised of a set of modules, which
improve relevance when merchandising to and communicating with individual
visitors across the entire Customer Interaction Cycle™ of a single Web site
or across multiple Web sites.
Avail Intelligence's technology is being used by over 80% of the leading
Scandinavian eCommerce sites. Key UK customers include Woolworths, Berry
Brothers and DVD.co.uk. For more information please visit,
http://www.avail.net. The Avail US division's phone number is 888.GR8.EBIZ
/ 888.478.3249 or the team can be reached via email at sales.us@avail.net.
Contacts:
Vanessa Apicerno
LEWIS PR for Avail Intelligence
617-226-8847
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