Auto Europe Targets the Leisure Car Hire Market with Heritage Message

Auto Europe's Commercial Director for the UK and Ireland, Peter McAree, explains: "We want to communicate that not all car hire companies are the same and that in these uncertain financial times consumers can benefit from choosing a leisure car hire specialist with a proud heritage."

Auto Europe was founded more than 55 years ago over the pond in Ohio by a man who wanted to help the ever increasing number of Americans travelling in Europe to get around. He noticed that existing car hire companies only catered for business travelers and as a result tended to have a lot of excess capacity during the summer months. This observation led to the birth of Auto Europe and its founding consumer car hire principle. Ever since Auto Europe has worked solely to provide car hire for leisure purposes in line with its heritage and continues to do so, the company has no plans to move into the business car hire market.

Auto Europe's extensive experience in leisure car hire explains the company's policies on price and service. McAree continues: "We understand that our customers want exceptional service to ensure that their leisure time is as pleasurable as possible. Furthermore, they want the best prices possible so they can get the most out of the places they visit."

Every Auto Europe booking is protected by the company's best rate guarantee which guarantees to match any like-for-like quote. Customers can also book with confidence thanks to a generous cancellation and amendment policy that allows a full refund for any cancellation with a minimum of 48 hours notice. Bookings can also be amended without any service charge 48 hours or more in advance.